Videos on Internet Marketing and E-Commerce

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How to Make Your Site More Customer Friendly
A user-friendly website can increase conversions, such as newsletter signups, service quotes, or product sales.  However, the process of making a website more usable is non-intuitive. It often involves fully understands what a consumer sees.
May 15, 2012 - 10:47:27 AM

How to Generate Phone Calls from Pay-per-click Ads
In this interview, Joseph Kerschbaum, a search-engine-marketing expert, explains how phone ads work, those Google AdWords' ads that display phone numbers and allow customers to click to call. May 8, 2012 - 9:56:50 AM

Why Goal Setting Is Essential for PPC Success - with Melissa Mackey (2:55)
Often you'll have three or four things you want an ad to accomplish in a pay-per-click advertising campaign. But to ensure your Google AdWords' campaign is successful, you need to be clear about what your goal is. In this brief video, PPC expert Melissa Mackey explains why goal setting so important. May 1, 2012 - 8:56:24 PM

Keyword Research to Help You Develop Content - with Ron Jones (4:36)
In this video interview, Internet marketing pioneer Ron Jones explains how keyword research provides the basis for discovering and developing customer-relevant topics around which to build blogs, videos, social content, and articles for your business. Apr 24, 2012 - 11:22:13 AM

What SEO Ranking Signals Are Important Now - with Mike Grehan (5:36)
In this video interview, SEO pioneer Mike Grehan reviews how keyword placement, then links, and now social signals have affected rankings on the search engines -- and what you should be doing now to boost your rankings. Apr 17, 2012 - 11:19:50 AM

How to Write Great PPC Ads - with Melissa Mackey (4:13)
In this video interview, PPC expert Melissa Mackey explains four things you can do to write PPC ads that stand out from the page and attract the buyers you want to come to your site. These tips can make you lots of sales! Apr 10, 2012 - 8:58:30 PM

Optimizing the Shopping Cart and Checkout Process - with Keith Hagen (6:56)
In this video interview, web optimization expert Keith Hagen offers several suggestions on how to tweak your shopping cart and checkout process in order to increase completed sales. Apr 3, 2012 - 9:25:32 AM

Fixing Frequently Overlooked PPC Campaign Settings - with Melissa Mackey (6:30)
Novices often make mistakes setting up their PPC campaigns on Google AdWords. In this video interview, paid search expert Melissa Mackey pinpoints the most common mistakes that can cost you money and success -- and explains how to fix them. Mar 27, 2012 - 8:40:27 PM

Guidelines for Posting on Your Company's Facebook Wall - with Tami Dalley (3:00)
In this video interview, social media expert Tami Dalley offers three tips for how to get the most visitor engagement from your posts on your company's Facebook "wall." Mar 20, 2012 - 1:20:28 PM

Tools to Write Better Copy: a look at InboundWriter - with Bryan Eisenberg (7:11)
In this video interview, conversion expert Bryan Eisenberg explains how tools like InboundWriter that provide real-time data on keywords your customers are using, will help you write copy that ranks higher, gets a better Quality Score, and is more productive. Mar 13, 2012 - 3:37:16 PM