Web Marketing Today
  • ArticlesPlatforms

    Top 15 Local Directory Listing Services

    Top 15 Directory Listing Services
    May 18, 2015 •

    Dozens of local business directories exist, so claiming your listing on each one could be quite a chore. Fortunately, a number of services are available that make the job easier, much less time-consuming, and that ensure your business information is consistent across the directory spectrum. Arranged in ... Read More » 66 Shares

  • ArticlesPlatforms

    Top 25 Local Business Directories

    Top 25 Local Business Directories
    May 11, 2015 •

    At Web Marketing Today, we talk a great deal about the value of claiming your business listing in local directories, such as Angie’s List and Yelp. Local directories are important for three reasons: They routinely appear in search results for local information; A local search is often the ... Read More » 3 Comments 56 Shares

  • ArticlesPlatforms

    15 ‘Contact Us’ Pages, to Inspire

    15 ‘Contact Us’ Pages, to Inspire
    May 6, 2015 •

    Contact pages on websites are where businesses typically drop in the phone number, email address, and perhaps a contact form. Often treated as an afterthought, contact pages deserve more attention since they serve as a: Consumer resource for contacting key personnel; Lead generation touch point; Trust generating focal ... Read More » 49 Shares

  • ArticlesPlatforms

    Business Blogging: 10 Steps to Take Before You Start

    Business Blogging: 10 Steps to Take Before You Blog
    May 4, 2015 •

    Millions of companies, large and small, use blogs for marketing. When done well, blogs can help businesses engender trust, build credibility, and attract search engine attention. As popular as blogging has become, it is not a tactic you should enter into lightly. Blogs command a great ... Read More » 49 Shares

  • ArticlesPlatforms

    15 Infographics to Improve Your Online Marketing

    15 Infographics to Improve Your Online Marketing
    April 29, 2015 •

    It is often easier to process information visually than through reading. These fifteen infographics and their related articles include actionable insights that can help improve your online marketing efforts. Topics include advertising, consumer behavior, mobile, local search, email marketing, social media, and search traffic. (Infographics are cropped ... Read More » 120 Shares

  • ArticlesPlatforms

    Angie’s List: Service Business Ratings and Reviews

    Angie’s List: Service Business Rating and Review Site
    April 27, 2015 •

    Angie’s List is a consumer rating and review site dedicated to the services industry. With the exception of legal services, the site covers more than 720 business categories including home improvement, auto, health care, and pet care. Started in 1995 by William S. Oesterle and Angie ... Read More » 27 Shares

  • ArticlesPlatforms

    Email Marketing: 5 Ways to Build Your Subscriber List

    Email Marketing: 5 Ways to Build Your Subscriber List
    April 21, 2015 •

    One of the most frequent questions about email marketing is how to build a subscriber list. Whether just getting started or a seasoned email marketer, make sure you are not missing opportunities. Use the following suggestions as a starting-out checklist or to conduct an inventory. Explore ... Read More » 56 Shares

  • ArticlesPlatforms

    7 Restaurant Rating Sites, for Owners to Monitor

    7 Restaurant Rating Sites, for Owners to Monitor
    April 20, 2015 •

    Not only do people talk to each other when sharing a meal at a restaurant, but they also talk about the restaurant on rating-and-review sites. As such, it is in the restaurateur’s best interest to find out what’s on patrons’ minds in terms of their experience ... Read More » 33 Shares

  • ArticlesPlatforms

    21 Tools to Improve Website Performance

    21 Tools to Improve Website Performance
    April 14, 2015 •

    Having a website that ranks well on search engines, provides a satisfying user experience, and converts site visits into leads and sales should be every business owner’s aim. Improving site performance in relationship to each of these benchmarks is essential to online marketing success. This article ... Read More » 67 Shares

  • ArticlesPlatforms

    6 Local Business Online Marketing Platforms, Apps

    Featured images caption: 6 Local Business Online Marketing Platforms, Apps
    April 13, 2015 •

    For a small business, managing multiple online marketing channels is a complex process that can require a sizable amount of the owner’s time and resources. Knowing how to produce content that resonates with customers and prospects, learning the nuances of how various channels work, and understanding ... Read More » 87 Shares

  • ArticlesPlatforms

    Email Subject Line Advice From Marketing Experts

    email-marketing-subject-line-featured-image
    April 8, 2015 •

    A marketing email’s subject line is critical to increasing open rates and conversions. Although it works in partnership with two other important elements — the sender’s information and the preheader text — the subject line is the star of the show. Without an enticing subject ... Read More » 60 Shares

  • ArticlesPlatforms

    TripAdvisor: How to Claim and Promote Your Listing

    TripAdvisor: How to Claim and Promote Your Listing
    March 30, 2015 •

    With more than 315 million monthly users, TripAdvisor is the leading consumer rating and review site for the travel industry. TripAdvisor allows hotels, restaurants, attractions, and vacation rentals to claim and manage their listing, which creates opportunities for consumer engagement and business promotion. In this article, I ... Read More » 2 Comments 39 Shares

  • ArticlesPlatforms

    6 Essential Elements of Mobile-Friendly Emails

    6 Essential Elements of Mobile-Friendly Emails
    March 25, 2015 •

    Designing email for mobile is no longer optional. Over half of all emails are now opened on a mobile device, and if they aren’t easy to read are deleted rather than being saved to open later on a larger screen. There are several approaches to optimizing ... Read More » 83 Shares

  • ArticlesPlatforms

    13 Local Business ‘About Us’ Pages, to Inspire

    13 Local Business About Us Pages to Inspire
    March 19, 2015 •

    Analytic programs show that the About Us page is one of the most viewed pages on a website, second only to the home page. Below are examples of local business About Us pages intended to inspire you. These pages aren’t perfect, but they communicate the story ... Read More » 119 Shares

  • ArticlesPlatforms

    How to Use Yelp for Local Marketing

    How to Use Yelp for Local Marketing
    March 16, 2015 •

    Yelp enables people to search for local businesses based on customer ratings and reviews. It covers a broad range of industry sectors including food, beauty and spas, health and medical, home services, and many more. As a business owner, you can use Yelp to showcase your ... Read More » 1 Comment 70 Shares

  • ArticlesPlatforms

    Content Marketing: 4 Steps to Get Started

    Content Marketing: 4 Steps to Get Started
    March 11, 2015 •

    Content marketing, the creation and sharing of media in order to acquire and retain customers, has gained a wide following in recent years. Like many facets of web marketing, delving into content marketing may seem daunting at first, but takes just four steps to get ... Read More » 103 Shares

  • ArticlesPlatforms

    Location-based Marketing for Small Businesses

    Location-based Marketing for Small Businesses
    March 10, 2015 •

    As Internet users become increasingly mobile-savvy, they rely on smartphones and other mobile devices to discover new businesses, find directions, read consumer reviews, and access business contact information. One way local small businesses can take advantage of this trend is through the use of location-based marketing. What ... Read More » 59 Shares

  • ArticlesPlatforms

    15 Tools to Monitor Your Online Reputation

    15 Tools to Monitor Your Online Reputation
    March 6, 2015 •

    Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews. Monitoring what’s being said about your business helps you keep track of your online reputation, respond to comments in a timely manner, and improve ... Read More » 6 Comments 184 Shares

  • ArticlesPlatforms

    How to Choose Charitable Auction Software

    How to Choose Charitable Auction Software
    March 4, 2015 •

    Many non-profit organizations (NPOs) hold charitable auctions to raise funds. Often, software is needed to manage bidding, checkout, and administrative functions. To choose the software package that best fits your needs, consider the options you must have, those it would be good to have, and ... Read More » 24 Shares

  • ArticlesPlatforms

    5 Consumer Review Sites that Impact Your Business

    5 Consumer Review Sites that Impact Your Business
    March 3, 2015 •

    Thanks to sites like Yelp, TripAdvisor, and Angie’s List, local businesses often find themselves at the mercy of consumer reviews. Because people rely on the opinion of others, reviews have the potential to influence purchase decisions either positively or negatively, depending on the review. Businesses are ... Read More » 58 Shares

  • ArticlesPlatforms

    6 Small Business Online Marketing Tools

    6 Local Small Business Online Marketing Tools
    February 20, 2015 •

    Marketing is one of the many tasks small business owners tackle every day. According to a survey by Constant Contact, an email service provider, small businesses spend an average of 33 hours per week managing marketing activities that include search engine optimization, email, and social media. With ... Read More » 2 Comments 191 Shares

  • ArticlesPlatforms

    5 Common Business Blogging Hurdles; How to Overcome

    5 Common Business Blogging Hurdles; How to Overcome
    November 17, 2014 •

    Content marketing can be overwhelming. There are so many tactics to try, and so much work to do. But despite all the complexity and work, there is one content marketing tactic that beats everything else: blogging. In fact, if you could only do one piece ... Read More » 2 Comments 248 Shares

  • ArticlesPlatforms

    15 Popular WordPress Plugins

    akismet thumb
    September 5, 2013 •

    WordPress is one of the most popular content management system platforms. It runs nearly 19 percent of the top 10 million websites, according to some estimates. One of the reasons for its popularity is the thousands of plugins, which extend and enhance WordPress functionality in areas ... Read More » 2 Comments 106 Shares

  • ArticlesPlatforms

    7 Steps to Mobile-friendly Emails

    mobile-thumb-288x216
    July 17, 2013 •

    Mobile is more important every day. Just last week, email service provider Litmus increased its estimate of how many emails are opened on mobile devices — to 44 percent. Desktop views were only 33 percent. You read that right. There are one third more opens on ... Read More » 122 Shares

  • ArticlesPlatforms

    10 Mapping Tools for Local Websites

    maps thumb
    July 8, 2013 •

    “Where are you located?” is a question often asked by potential customers on the phone. Your website can do a picture perfect job of answering this question by using any of the 10 free map tools below. Bing Maps Bing provides a tool for embedding its map ... Read More » 1 Comment 62 Shares

  • ArticlesPlatforms

    4 Comment Systems: Pros and Cons

    commets thumb
    June 27, 2013 •

    In “What to Look for in a Comment System,” I described features like comment moderation, analytics, social integration, and dashboard settings. In this post I will review four popular comment systems and discuss the highlights of each. Disqus Disqus is available for existing blogging platforms like WordPress, ... Read More » 4 Comments 26 Shares

  • ArticlesPlatforms

    What to Look for in a Comment System

    comment systems thumb
    June 20, 2013 •

    Comment systems provide an easy and familiar way to build a community around your online business. Whether you use a comment system for product reviews or for feedback on blog posts, allowing users to give you feedback and discuss your site content with other users ... Read More » 36 Shares

  • ArticlesPlatforms

    11 Free Screencasting Tools

    screencast thumb
    April 22, 2013 •

    Screencasts are an effective way to promote your products or services. As a video tutorial, a product demonstration, or for reviewing the strengths of your company, screencasts offer substantial benefits. Here are eleven free tools to build and promote business screencasts. Screenr The free version of Screenr allows ... Read More » 1 Comment 90 Shares

  • ArticlesPlatforms

    19 Mobile Apps for Web Marketers

    mobile-thumb-288x216
    February 21, 2013 •

    Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go. Content Curation and Publishing Pocket This app allows you to easily bookmark content, and go back to it later for sharing or review. — Via.Me Via.Me is a social storyboard. Use ... Read More » 1 Comment 112 Shares

  • ArticlesPlatforms

    7 Must-have WordPress Plugins for Business Sites

    010213-plugins-1
    January 3, 2013 •

    WordPress plugins extend the popular content management system’s capabilities and, in many cases, improve its performance. While each site may wish to use a different combination of plugins, there are simply some of these extensions that every business must haveRead More » 4 Comments 54 Shares

Email Updates

Sign up to receive our email newsletter And receive a free ebook
50 Great Local Marketing Ideas