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Articles • Platforms • Social Media
21 Content Marketing Tools
April 29, 2013 • Sig Ueland
Successful content marketing demands a wide range of skills. You must research and develop the right content for your audience, as well as execute and monitor your campaign. Luckily, there are plenty of online tools available to assist with every aspect of content marketing. Here is ... Read More »
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Articles • Conversion • Platforms
11 Free Screencasting Tools
April 22, 2013 • Kevin Webster
Screencasts are an effective way to promote your products or services. As a video tutorial, a product demonstration, or for reviewing the strengths of your company, screencasts offer substantial benefits. Here are eleven free tools to build and promote business screencasts. Screenr The free version of Screenr allows ... Read More »
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Articles • Platforms • Search Engines
14 Tools for Local Search
April 16, 2013 • Sig Ueland
If you are a local business, you need to be where people are looking for you: local search. Here is a list of tools for local search. There are tools to find out where to list your business, monitor local search performance, and improve your ranking ... Read More »
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Articles • Conversion • Platforms
How to Make your Site Mobile Friendly, Part 2
April 1, 2013 • Kathleen Fealy
Editor’s Note: This is “Part 2″ of a 2-part series on making your website mobile friendly. “Part 1″ we published previously. In “How to Make your Site Mobile Friendly, Part 1,” I addressed how technology is only part of the answer for creating an effective mobile ... Read More »
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Articles • Platforms • Social Media
How to Monitor Yelp, Other Review Sites
March 5, 2013 • Ryan Welton
In “Monitoring your Online Reputation in 2013,” contributor Micah Buchdahl described the need to closely monitor what others say about your company online. Firms like Reputation.com have turned digital perception into a successful business, helping individuals and businesses manage how they are perceived online. It’s an ... Read More »
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Articles • Conversion • Platforms
19 Mobile Apps for Web Marketers
February 21, 2013 • Kevin Webster
Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go. Content Curation and Publishing Pocket This app allows you to easily bookmark content, and go back to it later for sharing or review. — Via.Me Via.Me is a social storyboard. Use ... Read More »
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Articles • Conversion • Platforms
iContact Founder on Entrepreneurship, Keys for Success
January 22, 2013 • Kerry Murdock
Many of us dream of launching a new company. Aaron Houghton, co-founder of iContact, the email service provider, has done it many times. His latest company is BoostSuite, a marketing platform for small businesses. He recently spoke with Web Marketing Today’s Kerry Murdock to discuss ... Read More »
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Articles • Platforms
7 Must-have WordPress Plugins for Business Sites
January 3, 2013 • Armando Roggio
WordPress plugins extend the popular content management system’s capabilities and, in many cases, improve its performance. While each site may wish to use a different combination of plugins, there are simply some of these extensions that every business must haveRead More »
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Articles • Platforms
Using Plugins with a WordPress Site
December 27, 2012 • Armando Roggio
WordPress, one of the most popular content management systems (CMS) available, can be extended and modified to include new functions or features using plugins. WordPress plugins are PHP scripts that either add some function or feature to an existing WordPress site or change the way that ... Read More »
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Articles • Platforms
Concrete5 CMS: Themes and Add-ons
December 24, 2012 • Armando Roggio
Adding themes or extensions to a Concrete5-powered website requires next to no technical skills. Users fill out a couple of online forms and click a few buttons to either get additional themes or add-ons to extend the sites capabilitiesRead More »
