Are you a business to business marketer who’s having trouble creating engaging content? If so, you’re not alone. Two recent studies clearly show how much B2B content marketers struggle with creating content that engages their audience.
The first study is from ... Read More »
The best websites begin with goals. To create a good website for your nonprofit organization, the first step is to write a goal for the site. Why build it? What is the site supposed to accomplish?
At the very least, your ... Read More »
With 2014 one-half complete, it’s time to look at emerging trends in web design. Some trends have been gaining popularity for several years, while others are more recent. If you’re a professional designer or online marketer, keeping up with web ... Read More »
Online marketers need to have skills in several disciplines to effectively communicate a marketing message, whether it’s copywriting, search engine optimization, or social media marketing. Design is another important discipline that is sometimes overlooked by marketers. Even if you aren’t ... Read More »
A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails.
If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos ... Read More »
Donation forms are unique to non-profit websites. Although similar to ecommerce shopping carts, the user experience on a donation form is unique. Ultimately, non-profits want to make it as easy as possible for people to make a donation.
There are many ... Read More »
Whether you are using a prebuilt, responsive, CSS-based grid system or simply designing around guides in Photoshop, grids provide structure and clarity to web design. Using a grid framework makes the design process easier and the resulting websites cleaner. Grids ... Read More »
Designers love their software. From using Gimp to Photoshop, designers spend hours crafting on the computer. Unfortunately, many designers neglect an important design tool: sketching by hand with pen and paper. Drawing by hand can bring clarity to the design ... Read More »
Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs.
Stock.xchng (SXC) offers a wide variety of high-quality, high-resolution photographs. The SXC library also includes ... Read More »
Social media cover photos are a good way to show more of your business’s personality or even further promote it. Facebook, Google+, and LinkedIn allow business owners to display cover photos on their profile pages. Unfortunately, each of them has ... Read More »
Infographics are popular. They offer the ability to transmit information in a more digestible form than blocks of text and they’re particularly good for explaining ideas. They are especially popular on image-driven social media platforms such as Pinterest, Flickr, and ... Read More »
The growth of mobile devices has impacted web design. Smaller screen sizes and touch interfaces just scratch the surface of designing for mobile. If you don’t have a mobile version or app of your site, there has never been a ... Read More »
Our psychology affects how we interact with websites. Designers can use this to their advantage. Here are a few ways to use psychology when designing your site.
Establishing visitors’ trust is among the highest priorities of a website. People are ... Read More »
With the year more than one-half complete, it’s time to look at web design trends for 2013. Some trends have survived since 2012 and others are just becoming popular. Whether you’re a professional web designer or a small business owner, ... Read More »
When people come to your website they get their first impression about your business. What kind of impression is your site giving them?
If your site looks boring, unprofessional, confusing, or lifeless, then your business will receive the same impression. Thus, ... Read More »
A Realtor’s website is often the first interaction he or she has with a prospective buyer or seller. By effective use of images, text, and call to action, a real estate agency can drive more leads and funnel more business to ... Read More »
Sometimes a design needs something extra to make it stand out. The smallest details can transform a design from average to outstanding. Drop shadows, gradients, and textures are three simple techniques for improving a design. I’ll explain each of them ... Read More »
If you have a small business website, chances are you can use all the free design help you can get.
Here is a list of tools and resources to help you with website design. There are font, icon and image tools, ... Read More »
For local businesses looking to reach out to customers through Twitter, it’s not just the tweets that matter. Effective use of the header space can help sell you as a destination, and bring more foot traffic to your door.
Here are ... Read More »
Earlier this month, Adobe announced it would no longer release new versions of its desktop Creative Suite software after CS6 and would instead move to a subscription based cloud platform. The Adobe Creative Suite has long been a standard for ... Read More »
Designers look for the best ways to improve the user experience. One way to do this is by organizing the content on a page in the most logical manner. Using the principles of proximity and priority can help.
Designer Alexander Dawson ... Read More »
In the 15 years or so that law firms have had websites, many developers in this space have come and gone. Truth be told, a number have found that dealing with lawyers can be exhausting. Others have stuck around and ... Read More »
Images are a core element of most websites. But many sites fail to optimize their images. Not only can image optimization increase load times, but it can also improve search engine visibility. Here are four tips for optimizing images to ... Read More »
Here are the ten most popular articles we published in March 2013, based on the number of page views. Articles we published earlier in the month are more likely to make the list than later ones.
Storytelling in Web Design
Storytelling is ... Read More »
A designer’s job is to combine content and design in a way that delivers a cohesive message to the viewer. The question of which should come first — content or design — is a frequent topic of discussion among designers. ... Read More »
High quality infographics can be an excellent source of website traffic. It’s becoming easier for businesses without a design staff to create interesting and attractive representations of data that will be important to their customers and prospects. Here are 10 ... Read More »
Converting web visitors to leads is critical for businesses. Utilizing simple techniques to enhance the quote request, contact us, or other frequently used web forms increases the likelihood that a visitor will respond. Here are 8 ideas in the form ... Read More »
Small to medium-size businesses are searching for cost-effective solutions for making their websites more mobile-friendly. It’s also imperative that the mobile sites be visitor-friendly. To do so, design changes are often necessary, as is the focus of the siteRead More »
In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ... Read More »
Storytelling is a powerful form of communication. But marketers often neglect storytelling. In this post I will provide you with ways you can begin to integrate storytelling with your brand.
Show Don’t Tell
If you have ever taken a creative writing class, ... Read More »