Web Marketing Today
  • ArticlesDesign

    8 Elements of Effective Attorney Websites

    8 Characteristics of Effective Attorney Websites
    April 7, 2015 •

    A well-designed website provides attorneys with an effective channel they can use to introduce their legal services and expertise to potential clients. Structuring the site to appeal to prospects when they search for an attorney makes it easier for them to decide which firm to ... Read More »

  • ArticlesDesign

    9 Steps to Planning Website Content

    9 Steps to Planning Website Design
    March 24, 2015 •

    Planning and developing your website’s content can be a difficult task. Whether you have three pages or 100, deciding what content to place on your site is crucial to its overall success. Content not only includes the written copy but images, charts, or downloadable files ... Read More »

  • ArticlesDesign

    7 Easy Ways to Make B2B Content More Engaging

    7 Easy Ways To Make B2B Content More Engaging
    January 30, 2015 •

    Are you a business to business marketer who’s having trouble creating engaging content? If so, you’re not alone. Two recent studies clearly show how much B2B content marketers struggle with creating content that engages their audience. The first study is from The Content Marketing Institute and ... Read More »

  • ArticlesDesign

    How to Make a Good Nonprofit Website

    How to Make a Good Nonprofit Website
    December 8, 2014 •

    The best websites begin with goals. To create a good website for your nonprofit organization, the first step is to write a goal for the site. Why build it? What is the site supposed to accomplish? At the very least, your website is the public face ... Read More »

  • ArticlesDesign

    8 Design Trends for 2014

    8 Web Design Trends for 2014
    June 3, 2014 •

    With 2014 one-half complete, it’s time to look at emerging trends in web design. Some trends have been gaining popularity for several years, while others are more recent. If you’re a professional designer or online marketer, keeping up with web design trends can help your ... Read More »

  • ArticlesDesign

    3 Necessary Design Skills for Internet Marketers

    3 Necessary Design Skills for Internet Marketers
    May 30, 2014 •

    Online marketers need to have skills in several disciplines to effectively communicate a marketing message, whether it’s copywriting, search engine optimization, or social media marketing. Design is another important discipline that is sometimes overlooked by marketers. Even if you aren’t producing designs yourself, understanding basic ... Read More »

  • ArticlesDesign

    Adding Video to Emails Improves Response, Most Say

    Adding Video to Emails Improves Response, Most Say
    May 27, 2014 •

    A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails. If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos in emails were difficult to ... Read More »

  • ArticlesDesign

    How to Upgrade your Non-profit Donation Forms

    How to Upgrade your Non-profit Donation Forms
    January 30, 2014 •

    Donation forms are unique to non-profit websites. Although similar to ecommerce shopping carts, the user experience on a donation form is unique. Ultimately, non-profits want to make it as easy as possible for people to make a donation. There are many things we want to know ... Read More »

  • ArticlesDesign

    Grids Are Crucial to Good Web Design

    Designing with a Grid
    November 5, 2013 •

    Whether you are using a prebuilt, responsive, CSS-based grid system or simply designing around guides in Photoshop, grids provide structure and clarity to web design. Using a grid framework makes the design process easier and the resulting websites cleaner. Grids are crucial to good web ... Read More »

  • ArticlesDesign

    The Importance of Pen and Paper in Design

    The Importance of Pen and Paper in Design
    October 24, 2013 •

    Designers love their software. From using Gimp to Photoshop, designers spend hours crafting on the computer. Unfortunately, many designers neglect an important design tool: sketching by hand with pen and paper. Drawing by hand can bring clarity to the design process and help designers generate ... Read More »

  • ArticlesDesign

    4 Sources for Free Stock Photography

    4 Sources for Free Stock Photography
    September 27, 2013 •

    Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs. Stock.xchng Stock.xchng (SXC) offers a wide variety of high-quality, high-resolution photographs. The SXC library also includes illustrations and clip art. SXC’s standard ... Read More »

  • ArticlesDesign

    Recipe for Creating Infographics

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    September 4, 2013 •

    Infographics are popular. They offer the ability to transmit information in a more digestible form than blocks of text and they’re particularly good for explaining ideas. They are especially popular on image-driven social media platforms such as Pinterest, Flickr, and Google+. So what makes a good ... Read More »

  • ArticlesDesign

    6 Mobile Design Tips

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    August 30, 2013 •

    The growth of mobile devices has impacted web design. Smaller screen sizes and touch interfaces just scratch the surface of designing for mobile. If you don’t have a mobile version or app of your site, there has never been a more pressing time to develop ... Read More »

  • ArticlesDesign

    Psychology and Web Design

    August 15, 2013 •

    Our psychology affects how we interact with websites. Designers can use this to their advantage. Here are a few ways to use psychology when designing your site. Establish Trust Establishing visitors’ trust is among the highest priorities of a website. People are often initially skeptical of websites ... Read More »

  • ArticlesDesign

    12 Web Design Trends for 2013

    12 Web Design Trends for 2013
    July 12, 2013 •

    With the year more than one-half complete, it’s time to look at web design trends for 2013. Some trends have survived since 2012 and others are just becoming popular. Whether you’re a professional web designer or a small business owner, keeping up with these trends ... Read More »

  • ArticlesDesign

    Time to Revamp your Local Website?

    dentist site thumb
    July 2, 2013 •

    When people come to your website they get their first impression about your business. What kind of impression is your site giving them? If your site looks boring, unprofessional, confusing, or lifeless, then your business will receive the same impression. Thus, it’s important that your website ... Read More »

  • ArticlesDesign

    3 Simple Design Techniques

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    May 30, 2013 •

    Sometimes a design needs something extra to make it stand out. The smallest details can transform a design from average to outstanding. Drop shadows, gradients, and textures are three simple techniques for improving a design. I’ll explain each of them in this article. Drop Shadows Drop shadows ... Read More »

  • ArticlesDesign

    19 Free Website Design Tools

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    May 29, 2013 •

    If you have a small business website, chances are you can use all the free design help you can get. Here is a list of tools and resources to help you with website design. There are font, icon and image tools, as well as audio and ... Read More »

  • ArticlesDesign

    Understanding Adobe’s New Creative Cloud

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    May 23, 2013 •

    Earlier this month, Adobe announced it would no longer release new versions of its desktop Creative Suite software after CS6 and would instead move to a subscription based cloud platform. The Adobe Creative Suite has long been a standard for digital production, making this change ... Read More »

  • ArticlesDesign

    Using Proximity and Priority in Web Design

    priority and proximity thumb
    April 26, 2013 •

    Designers look for the best ways to improve the user experience. One way to do this is by organizing the content on a page in the most logical manner. Using the principles of proximity and priority can help. Designer Alexander Dawson combines these two principles into ... Read More »

  • ArticlesDesign

    Law Firm Websites: A Developer’s Review

    law design thumb
    April 23, 2013 •

    In the 15 years or so that law firms have had websites, many developers in this space have come and gone. Truth be told, a number have found that dealing with lawyers can be exhausting. Others have stuck around and prospered, realizing that law firms ... Read More »

  • ArticlesDesign

    4 Image Optimization Tips

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    April 12, 2013 •

    Images are a core element of most websites. But many sites fail to optimize their images. Not only can image optimization increase load times, but it can also improve search engine visibility. Here are four tips for optimizing images to improve both load times and ... Read More »

  • ArticlesDesign

    How Content Drives Design

    March 28, 2013 •

    A designer’s job is to combine content and design in a way that delivers a cohesive message to the viewer. The question of which should come first — content or design — is a frequent topic of discussion among designers. Whether you design your site ... Read More »

  • ArticlesDesign

    10 Infographic Tools to Drive Traffic

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    March 22, 2013 •

    High quality infographics can be an excellent source of website traffic. It’s becoming easier for businesses  without a design staff to create interesting and attractive representations of data that will be important to their customers and prospects. Here are 10 tools that can help you ... Read More »

  • ArticlesDesign

    How to Make your Site Mobile Friendly, Part 1

    March 20, 2013 •

    Small to medium-size businesses are searching for cost-effective solutions for making their websites more mobile-friendly. It’s also imperative that the mobile sites be visitor-friendly. To do so, design changes are often necessary, as is the focus of the siteRead More »

  • ArticlesDesign

    10 Examples of Storytelling in Web Design

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    March 15, 2013 •

    In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling ... Read More »

  • ArticlesDesign

    Storytelling in Web Design

    MailChimp storytelling image
    March 4, 2013 •

    Storytelling is a powerful form of communication. But marketers often neglect storytelling. In this post I will provide you with ways you can begin to integrate storytelling with your brand. Show Don’t Tell If you have ever taken a creative writing class, you probably were told “show, ... Read More »

  • ArticlesDesign

    Color Psychology and Ecommerce

    February 6, 2013 •

    Color affects our moods and states of mind. It can influence customer buying habits, making color psychology an important part of ecommerce. This article will address color psychology basics and ways you can use color psychology with your ecommerce efforts. Color, Culture, and Context Remember that color ... Read More »

  • ArticlesDesign

    Using Creative QR Codes

    January 29, 2013 •

    QR codes can be used to display text, store product information, or direct users to websites. Most smartphones can scan QR codes with a built-in camera and a barcode scanner app. This makes QR codes an effective way to connect with customers. The problem with ... Read More »

  • ArticlesDesign

    4 Tips for Using Social Media Buttons

    January 2, 2013 •

    Websites often use buttons to direct visitors to their social media sites or to promote social sharing for increased site traffic. Social media buttons can be displayed in many different ways and can perform different functions. Here are four tips for getting the most out ... Read More »

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