Web Marketing Today
  • ArticlesDesign

    15 Questions to Ask a Web Designer

    15 Questions to Ask a Web Designer
    January 26, 2016 •

    If you are looking for a web designer to help with your next small business website, ask the following questions, to avoid major issues during the project. Take the time to conduct a phone interview or meet in person, to ask these key questions. Building a ... Read More » 38 Shares

  • ArticlesDesign

    6 Web Design Trends for 2016

    6 Web Design Trends for 2016
    January 14, 2016 •

    Web design trends are never static but change constantly. Here are six new trends that you can expect to see in 2016. 1. Death of the Rotating Banner Many websites have utilized rotating banners over the past few years as a way to provide imagery, movement, and ... Read More » 6 Comments 151 Shares

  • ArticlesDesign

    Web Design: 6 Steps to Increase Website Speed

    6 Steps to Increase Your Website's Speed
    December 22, 2015 •

    Site speed has become an important factor not only in search engine rankings but also in user experience. For every one-second delay in page load, customer satisfaction decreases by 16 percent and conversion rates drop by 7 percent, according to Aberdeen Group research. Additionally, with mobile ... Read More » 1 Comment 41 Shares

  • ArticlesDesign

    Web Design: Choosing the Best Template for Your Site

    Web Design: Choosing the Best Template for Your Site
    December 10, 2015 •

    Choosing a pre-made design template for your local business website may be a cost effective way to get online, but there are several factors to consider to ensure you select the one best suited to your needs. In this article, I describe the benefits and liabilities ... Read More » 4 Comments 38 Shares

  • ArticlesDesign

    Enhance Your WordPress Site with JetPack

    Enhance Your WordPress Site with JetPack
    November 25, 2015 •

    Plugins are designed to enhance the many features of WordPress, but only one, JetPack, is developed by Automattic, the makers of WordPress. JetPack is a free plugin originally intended for sites running on the hosted WordPress.com platform. Later, it was released for the self-hosted WordPress.org CMS, ... Read More » 2 Comments 40 Shares

  • ArticlesDesign

    Website Design: Making Decisions with Data

    Website Design: Making Decisions with Data
    November 18, 2015 •

    Many businesses utilize website analytics to determine their site’s overall traffic and visitor count. Analytics can also include many other useful metrics — top ranking pages, popular landing pages, and visits from paid search and online advertising — data that is not only crucial for ... Read More » 2 Comments 64 Shares

  • ArticlesDesign

    How to Choose the Right Domain Name for Your Business

    How to Choose the Right Domain Name for Your Business
    October 27, 2015 •

    Choosing the right domain for your website can be just as important as using SEO and online advertising. If the domain name is hard to remember or difficult to type, it is unlikely that many users will make it to the site. In recent years, it ... Read More » 61 Shares

  • ArticlesDesign

    9 WordPress Plugins That Add Functionality, Power

    Wordpress: 9 Plugins that Add Functionality, Power
    October 12, 2015 •

    One advantage of using WordPress as a content management system is the countless array of plugins that enhance a website’s functionality and increase its power. The nine plugins contained in this list do just that. Many are free while others offer pro versions that include ... Read More » 4 Comments 84 Shares

  • ArticlesDesign

    Mobile Website Design: 5 Principles to Keep in Mind

    Mobile Website Design: 5 Principles to Keep in Mind
    September 21, 2015 •

    Google announced in early 2015 that it would begin using mobile-friendly websites as a search engine ranking factor. As a result, many businesses realized that they could no longer ignore designing a mobile interface for their sites. A best practice is to begin with a “mobile-first” design ... Read More » 68 Shares

  • ArticlesDesign

    Web Design: 7 Stock Photography Mistakes to Avoid

    7 Stock Photography Mistakes to Avoid
    September 2, 2015 •

    Stock photos are an excellent resource for businesses that cannot afford custom photography, but many people fall victim to some common pitfalls related to their use. Following is a list of seven “don’ts” for using stock photography that will ensure your business avoids mistakes. 1. Don’t Use ... Read More » 83 Shares

  • ArticlesDesign

    Choosing the Right Font for Your Website

    Choosing the Right Font for Your Website
    August 18, 2015 •

    Choosing the right font for your website not only impacts how visitors feel about your site but also how they comprehend your content. Picking the right font is also a way of deciding how you want visitors to perceive and understand your company. Different fonts convey distinct ... Read More » 2 Comments 92 Shares

  • ArticlesDesign

    How to Keep Your WordPress Site Safe from Hackers

    How to Keep Your WordPress Site Safe from Hackers
    August 6, 2015 •

    Once open-source software becomes the most widely used content management system on the Internet, it will undoubtedly also become a target for hackers. WordPress, an open-source platform, powers over 18.9 percent of all websites, which amounts to more than 74 million sites total. The platform has received ... Read More » 2 Comments 101 Shares

  • ArticlesDesign

    4 Content Slider Mistakes and How to Fix Them

    4 Common Content Slider Mistakes
    July 21, 2015 •

    Content sliders are a feature used on many website home pages that display multiple messages in a rotating manner. Even web design professionals have turned to content sliders to keep a site’s design simple and to balance the client’s needs to highlight various messages. Research conducted ... Read More » 63 Shares

  • ArticlesDesign

    12 Web Design Blogs You Should Follow

    12 Web Design Blogs You Should Follow
    July 7, 2015 •

    Staying on top of web design trends and techniques can be a full-time job. Following these 12 blogs can make that task easier to manage. Each provides a wealth of resources and information to benefit beginning designers and professionals alike. 1. A List Apart A List Apart ... Read More » 65 Shares

  • ArticlesDesign

    Restaurant Websites: 7-Step ‘Recipe’ to Boost Conversions

    7-step ‘Recipe’ for a Restaurant Website that Converts
    June 17, 2015 •

    A Nielsen survey found that 95 percent of smartphone users conduct searches for restaurants and 64 percent convert within an hour. It is crucial, therefore, that you provide mobile searchers with an easy-to-use website that gives them the information needed to make an informed decision. Follow ... Read More » 56 Shares

  • ArticlesDesign

    7 ‘About’ Page Secrets Every Business Owner Should Know

    7 About Page Secrets Every Business Owner Should Know
    June 3, 2015 •

    The “About” page is often among the highest trafficked pages on a company’s website. People visit the page to better understand the organization’s purpose and gain a sense of its reputation and level of credibility. Instead of boring visitors with a lengthy history or a laundry list ... Read More » 95 Shares

  • ArticlesDesign

    Make Your Website Mobile-friendly Now; 3 Ways

    Make Your Website Mobile-friendly Now, 3 Ways
    May 5, 2015 •

    Having a mobile-friendly website isn’t just good practice — it’s a prerequisite. For the first time in history, mobile has exceeded desktop Internet usage, according to comScore. Mobile users now expect an experience optimized for their device. Nearly half of consumers say they won’t return to ... Read More » 1 Comment 101 Shares

  • ArticlesDesign

    7 Website Usability Mistakes You Don’t Know You’re Making

    7 Website Usability Mistakes You Don’t Know You’re Making
    April 28, 2015 •

    When working on your website, it is easy to get carried away with design details and forget that your site has to be usable as well. Choosing the perfect colors, the best photos, and the sharpest headlines are all important, but it is a waste of ... Read More » 3 Comments 113 Shares

  • ArticlesDesign

    8 Elements of Effective Attorney Websites

    8 Characteristics of Effective Attorney Websites
    April 7, 2015 •

    A well-designed website provides attorneys with an effective channel they can use to introduce their legal services and expertise to potential clients. Structuring the site to appeal to prospects when they search for an attorney makes it easier for them to decide which firm to ... Read More » 67 Shares

  • ArticlesDesign

    9 Steps to Planning Website Content

    9 Steps to Planning Website Design
    March 24, 2015 •

    Planning and developing your website’s content can be a difficult task. Whether you have three pages or 100, deciding what content to place on your site is crucial to its overall success. Content not only includes the written copy but images, charts, or downloadable files ... Read More » 3 Comments 204 Shares

  • ArticlesDesign

    7 Easy Ways to Make B2B Content More Engaging

    7 Easy Ways To Make B2B Content More Engaging
    January 30, 2015 •

    Are you a business to business marketer who’s having trouble creating engaging content? If so, you’re not alone. Two recent studies clearly show how much B2B content marketers struggle with creating content that engages their audience. The first study is from The Content Marketing Institute and ... Read More » 82 Shares

  • ArticlesDesign

    How to Make a Good Nonprofit Website

    How to Make a Good Nonprofit Website
    December 8, 2014 •

    The best websites begin with goals. To create a good website for your nonprofit organization, the first step is to write a goal for the site. Why build it? What is the site supposed to accomplish? At the very least, your website is the public face ... Read More » 36 Shares

  • ArticlesDesign

    8 Design Trends for 2014

    8 Web Design Trends for 2014
    June 3, 2014 •

    With 2014 one-half complete, it’s time to look at emerging trends in web design. Some trends have been gaining popularity for several years, while others are more recent. If you’re a professional designer or online marketer, keeping up with web design trends can help your ... Read More » 5 Comments 712 Shares

  • ArticlesDesign

    3 Necessary Design Skills for Internet Marketers

    3 Necessary Design Skills for Internet Marketers
    May 30, 2014 •

    Online marketers need to have skills in several disciplines to effectively communicate a marketing message, whether it’s copywriting, search engine optimization, or social media marketing. Design is another important discipline that is sometimes overlooked by marketers. Even if you aren’t producing designs yourself, understanding basic ... Read More » 72 Shares

  • ArticlesDesign

    Adding Video to Emails Improves Response, Most Say

    Adding Video to Emails Improves Response, Most Say
    May 27, 2014 •

    A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails. If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos in emails were difficult to ... Read More » 1 Comment 122 Shares

  • ArticlesDesign

    How to Upgrade your Non-profit Donation Forms

    How to Upgrade your Non-profit Donation Forms
    January 30, 2014 •

    Donation forms are unique to non-profit websites. Although similar to ecommerce shopping carts, the user experience on a donation form is unique. Ultimately, non-profits want to make it as easy as possible for people to make a donation. There are many things we want to know ... Read More » 24 Shares

  • ArticlesDesign

    Grids Are Crucial to Good Web Design

    Designing with a Grid
    November 5, 2013 •

    Whether you are using a prebuilt, responsive, CSS-based grid system or simply designing around guides in Photoshop, grids provide structure and clarity to web design. Using a grid framework makes the design process easier and the resulting websites cleaner. Grids are crucial to good web ... Read More » 1 Comment 70 Shares

  • ArticlesDesign

    The Importance of Pen and Paper in Design

    The Importance of Pen and Paper in Design
    October 24, 2013 •

    Designers love their software. From using Gimp to Photoshop, designers spend hours crafting on the computer. Unfortunately, many designers neglect an important design tool: sketching by hand with pen and paper. Drawing by hand can bring clarity to the design process and help designers generate ... Read More » 5 Comments 138 Shares

  • ArticlesDesign

    4 Sources for Free Stock Photography

    4 Sources for Free Stock Photography
    September 27, 2013 •

    Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs. Stock.xchng Stock.xchng (SXC) offers a wide variety of high-quality, high-resolution photographs. The SXC library also includes illustrations and clip art. SXC’s standard ... Read More » 4 Comments 118 Shares

  • ArticlesDesign

    Recipe for Creating Infographics

    infographic thumb
    September 4, 2013 •

    Infographics are popular. They offer the ability to transmit information in a more digestible form than blocks of text and they’re particularly good for explaining ideas. They are especially popular on image-driven social media platforms such as Pinterest, Flickr, and Google+. So what makes a good ... Read More » 2 Comments 334 Shares

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