Category » Conversion -
Articles • Conversion
Use Reputation Marketing to Increase Sales
June 11, 2013 • Andy Curry
Search any business online and chances are you’ll find a review about the company. Even if you don’t have a website, you can still get positive and negative reviews about your business from customers, clients, or patients. The two most ubiquitous websites for reviews are Google ... Read More »
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Articles • Conversion
Increase Conversions by Limiting Choices
May 31, 2013 • Kathleen Fealy
We all like choices. They offer opportunities to find the best solution. However our brains like to keep things simple. If you offer your shoppers too many choices, they sometimes can’t make a decision and end up leaving. For example, I recently went to an airport ... Read More »
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Articles • Conversion
How to Inform, Respond to Customers
May 28, 2013 • Kathleen Fealy
Many of the local businesses I work with have the same question at one time or another, “How do I know what my customers care about?” Business owners know that a site or social media channel needs to have its content developed around their visitors’ ... Read More »
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Articles • Conversion
10 Twitter Chats for Small Business Marketing
May 16, 2013 • Sig Ueland
Twitter chats are scheduled hashtag discussions that focus on specific topics. A chat can be a good place to ask questions, learn from experts, and develop new strategies for your business. Here is a list of chats to help online businesses grow. There are small business ... Read More »
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Articles • Conversion
10 Essential Marketing Blogs
May 14, 2013 • Sig Ueland
If you’re involved with marketing a business, make sure you learn from the experts. Here a list of essential marketing blogs, featuring digital marketing, content marketing, social media marketing, small business marketing, and entrepreneurship. Some of the blogs focus on inspirational big ideas, while others focus ... Read More »
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Articles • Conversion
10 Tools for Testing Mobile Websites
May 9, 2013 • Kevin Webster
Having an effective local website includes ensuring mobile devices display your pages correctly. Many local searches are conducted on the go, and your web visitors need an effective presentation on their phones and tablets to understand what your business is all about. Here are 10 tools ... Read More »
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Articles • Conversion
Local Businesses: How to Succeed on the Internet
May 7, 2013 • Kathleen Fealy
Most local businesses know they must utilize the Internet to succeed. Some businesses have a storefront, some are virtual, and many are a combination of brick and mortar and virtual. Some have a website and are refining their online marketing and others are just discovering ... Read More »
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Articles • Conversion • Search Engines
10 Books on Local Website Marketing
May 2, 2013 • Kevin Webster
Getting people to your website can be as important as getting them through your front door. Here are ten books that can assist you in optimizing an effective local website that drives traffic, online and off. How To Get to the Top of Google+ Local and ... Read More »
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Articles • Conversion
April 2013: 10 Most Popular Posts
April 30, 2013 • Web Marketing Today
Here are the ten most popular articles — based on the number of page views — we published on Web Marketing Today in April 2013. Articles we published earlier in the month are more likely to make the list than later ones. 10 Calls-to-action Presentations Calls-to-action are an ... Read More »
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Articles • Conversion • Platforms
11 Free Screencasting Tools
April 22, 2013 • Kevin Webster
Screencasts are an effective way to promote your products or services. As a video tutorial, a product demonstration, or for reviewing the strengths of your company, screencasts offer substantial benefits. Here are eleven free tools to build and promote business screencasts. Screenr The free version of Screenr allows ... Read More »
