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Articles • Search Engines

Pay-per-click Ads: Crucial to Bid on Your Brand

June 17, 2013 • Melissa Mackey

Over the years, I’ve been asked a lot of questions about pay-per-click advertising. One of the most common from new advertisers is, “Why should I bid on my brand name? I already show up first in Google for my brand, so I don’t think I ... Read More »
Articles • Social Media

10 LinkedIn Groups for Local Businesses

June 13, 2013 • Kevin Webster

LinkedIn is a good resource to network for your local business. It has much advice and knowledge for local business owners looking to expand their reach on the web. Here are 10 active LinkedIn Groups that you can join to learn more about what others are ... Read More »
Articles • Conversion

Use Reputation Marketing to Increase Sales

June 11, 2013 • Andy Curry

Search any business online and chances are you’ll find a review about the company. Even if you don’t have a website, you can still get positive and negative reviews about your business from customers, clients, or patients. The two most ubiquitous websites for reviews are Google ... Read More »
Articles • Social Media

Understanding the New Facebook Ad Updates

June 10, 2013 • Tina Kelly

Facebook announced last week that it is, once again, making changes to its ad offerings, streamlining the number of ad units from 27 to fewer than half of that. Facebook says the changes are being mapped out to match the business objectives that matter most ... Read More »
Articles • Search Engines

The Internship: Google Film Review, for Marketers

June 7, 2013 • Chris Silver Smith

Thanks to a special sneak preview of The Internship last night — hosted by the Dallas/Fort Worth Search Engine Marketing Association — I was able to view the new film that was set at Google’s headquarters in Silicon Valley, a.k.a. the “Googleplex.” I was particularly ... Read More »
Articles • Search Engines

10 Free Search-marketing Testing Tools

June 6, 2013 • Kevin Webster

Testing your website is an important Internet marketing strategy for any local business. Here are 10 free tools you can use to see how your website is performing with search engine marketing. WooRank’s Website Review — SEO Tool Very popular with webmasters, WooRank itemizes hundreds of things ... Read More »
Articles • Search Engines

Local SEO: Tweaking Your Business Geolocation

June 3, 2013 • Chris Silver Smith

“Location, location, location” is the old aphorism about the importance of where your real estate is, and it’s especially important where your business is concerned. In the 21st century, location also impacts your rankings in Google’s local searches. It doesn’t occur to most businesses that ... Read More »
Articles • Conversion

Increase Conversions by Limiting Choices

May 31, 2013 • Kathleen Fealy

We all like choices. They offer opportunities to find the best solution. However our brains like to keep things simple. If you offer your shoppers too many choices, they sometimes can’t make a decision and end up leaving. For example, I recently went to an airport ... Read More »
Articles • Design

3 Simple Design Techniques

May 30, 2013 • Drew Coffin

Sometimes a design needs something extra to make it stand out. The smallest details can transform a design from average to outstanding. Drop shadows, gradients, and textures are three simple techniques for improving a design. I’ll explain each of them in this article. Drop Shadows Drop shadows ... Read More »
Articles • Design

19 Free Website Design Tools

May 29, 2013 • Sig Ueland

If you have a small business website, chances are you can use all the free design help you can get. Here is a list of tools and resources to help you with website design. There are font, icon and image tools, as well as audio and ... Read More »