Articles by: Yasmin Bendror -
Articles • Social Media
5 Tips for Creating Quality Social Media Content
May 8, 2013 • Yasmin Bendror
The secret to a successful social media presence is generating original, high-quality content. Publishing content that gets widely shared on social media is good for business. Every time your content is Liked on Facebook, tweeted on Twitter, +1 on Google+, or shared on LinkedIn, it gets ... Read More »
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Articles • Social Media
10 Social Media Ailments and Remedies, Part 2
March 14, 2013 • Yasmin Bendror
Editor’s Note: This is “Part 2″ of a 2-part series on overcoming obstacles in social media marketing. “Part 1″ we published previously. Many businesses seek social media success. But attaining it can be complicated. Here are five more social-media-marketing ailments and their remedies. 6. Lack of Focus You ... Read More »
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Articles • Social Media
10 Social Media Ailments and Remedies, Part 1
March 8, 2013 • Yasmin Bendror
Attaining social media success is serious and complex. Staying on top of all the social media channels can be overwhelming. I know firsthand the pains of managing social media channels. Here are common ailments and their remedies for the social mediaRead More »
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Articles • Social Media
6 Ways to Measure Social Media
February 15, 2013 • Yasmin Bendror
Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other, more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will ... Read More »
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Articles • Social Media
Taking Control of Your Facebook News Feed
November 27, 2012 • Yasmin Bendror
Have you wondered why you are not seeing as many of your friends and business Pages in your personal and business Page News Feed? Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It is based on three ... Read More »
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Articles • Social Media
Claim a Vanity URL for Your Social Media Profiles
October 18, 2012 • Yasmin Bendror
A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having, say, the long default Facebook URL that ends in random numbers that no one ... Read More »
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Articles • Social Media
How to Manage Social Media Profiles
September 18, 2012 • Yasmin Bendror
There are many social networking websites for smaller businesses. The most active are Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, Flickr, and SlideShare. The top bookmarking sites are StumbleUpon, Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. If you ... Read More »
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Articles • Conversion • Social Media
The Social Media Marketing Cheat Sheet
August 21, 2012 • Yasmin Bendror
Editor’s Note: We welcome Yasmin Bendror as our newest contributor. She is founder and president of YMarketingMatters.com, a N.Y.-based social media marketing firm. Her first piece, below, identifies how to organize and approach a new social media marketing campaign. Many small business owners ask me for ... Read More »
Yasmin Bendror
Yasmin Bendror is president and founder of yMarketingMatters, a boutique social media and marketing agency for small and medium size business owners diving into the complex world of social media.
Email Yasmin, or connect with her at: Twitter | Facebook | LinkedIn | Google+ | Pinterest | Blog
