Articles by: Web Marketing Today Staff -
Articles • Conversion
How to Produce an Ebook for your Business
March 27, 2013 • Web Marketing Today Staff
Ebooks can help small businesses by providing an additional revenue stream, or for promotion. But how to produce an ebook? And how to sell it or give it away? That’s our topic today. To help, we are joined by a professional book publisher. He’s Tony ... Read More »
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Articles • Conversion • Social Media
How to Market a Local Business Online
February 26, 2013 • Web Marketing Today Staff
Consumers increasingly look online for local service providers. But it’s sometimes hard for those service providers to become visible, so consumers can easily find them. Brendon O’Donovan, product marketing manager for Vocus, an online marketing tools provider, recently spoke with Web Marketing Today to discuss ... Read More »
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Articles • Conversion
25 Top Articles for 2012
December 28, 2012 • Web Marketing Today Staff
As 2012 draws to a close, we’ve compiled a list of the 25 most popular Web Marketing Today articles for the year, based on the number of page views. Search engine optimization and site design were predominantly on the minds of readers in 2012, together taking ... Read More »
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Articles • Conversion • Social Media
Plastic Surgeon Drives Business With Social Media
July 30, 2012 • Web Marketing Today Staff
Michael Salzhauer is a plastic surgeon with a passion for Internet marketing. He attributes virtually all of his new-patient business to it. His company, Bal Harbour Plastic Surgery, has posted videos on YouTube that have attracted many views. The company’s Twitter page has more than ... Read More »
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Articles • Conversion • Design
Sending HTML and Plain Text Email Simultaneously
July 25, 2012 • Web Marketing Today Staff
With so many different smartphones and tablets, it’s important to be able to display your company's emails in the way that the mobile browser is best suited. Some mobile browsers will show your email in its full HTML form. Others will default to just plain text. How do you know which version to send to each recipient? The solution to this problem is to craft an email which has two parts: one that displays your complete graphics and the other made up of nothing more than conventional text, with no images and colorsRead More »
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Articles • Search Engines
SEO: Optimizing Multipage Articles
July 23, 2012 • Web Marketing Today Staff
Sometimes, you have too much content to fit on a single page. However, splitting that content into multiple pages can negatively impact your search engine relevance. In this interview, Eric Enge explains a new way to manage a series of pages without harming your search ... Read More »
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Articles • Conversion • Search Engines
How to Eliminate ‘Stupid’ AdWords Ads
July 10, 2012 • Web Marketing Today Staff
Google’s AdWords allows advertisers to automatically insert a word or a phrase into the ads. The automatic insertion is based on the word or phrase used by the searcher. But the automatic nature of the insertion can sometimes lead to nonsensical results. In this interview, Matt ... Read More »
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Articles • Conversion • Search Engines
How to Develop a Profitable Pay-per-click Advertising Strategy
June 26, 2012 • Web Marketing Today Staff
Developing a profitable pay-per-click advertising campaign can seem intimidating. An advertiser must first decide how much to bid for each click, and then test ad copy and keywords to determine the combinations that work for his or her company. But there are tools to test the ... Read More »
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Articles • Conversion
Who Reads Web Marketing Today? Please Take Our Survey
June 25, 2012 • Web Marketing Today Staff
The goal of our latest survey is to simply learn more about you, our reader. We do this periodically to help ensure our editorial content matches your needs. The survey consists of four quick multiple-choice questions. We ask about (a) your business, (b) your role within ... Read More »
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Articles • Conversion • Search Engines
How to Leverage All Your Marketing for Link Value
June 18, 2012 • Web Marketing Today Staff
In this interview, Chris Boggs, search marketer and president of SEMPO, the search marketing trade group, explains how to approach your overall marketing efforts to gain more link value and have better search rankings. Web Marketing Today: The topic today is how to leverage all your ... Read More »
Web Marketing Today Staff
These articles were written by staff members of Web Marketing Today.
