As VP User Experience and Creative Director of Closed Loop Marketing, Sandra heads up the company's usability and conversion optimization projects. She regularly speaks on the topics of usability, design, and conversion at industry and business conferences.
This article continues a series of guidelines to help you with website image selection. In Part 1, I covered some general principles to consider. Part 2 discussed ways to use images to support your company’s brand. In this article I’ll ... Read More »
This article continues a series of guidelines to help you with website image selection. In Part 1, I covered some general principles to consider, including the image’s mood, uniqueness, content quality, and contextual cropping. In this article I’ll discuss ways ... Read More »
Not all images are created equal. The right image on a web page can capture attention, inform, and even persuade your site visitors. The right image can communicate who you and your company are more quickly and powerfully than words ... Read More »
It matters where you put things. I learned this basic design principle in 4th grade band class, where I noticed that each type of instrument had a specific place to sit within the larger group. The soft-sounding flutes were up ... Read More »