Articles by: Sandra Niehaus -
Articles • Conversion • Design
The Human Face. How to Choose Effective Website Photos and Images, Part 3
March 3, 2010 • Sandra Niehaus
This article continues a series of guidelines to help you with website image selection. In Part 1, I covered some general principles to consider. Part 2 discussed ways to use images to support your company’s brand. In this article I’ll discuss ways to deal with ... Read More »
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Articles • Conversion • Design
How to Choose Effective Website Photos and Images. Part 2
December 15, 2009 • Sandra Niehaus
This article continues a series of guidelines to help you with website image selection. In Part 1, I covered some general principles to consider, including the image’s mood, uniqueness, content quality, and contextual cropping. In this article I’ll discuss ways to use images to support ... Read More »
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Articles • Conversion • Design
How to Choose Effective Website Photos and Images. Part 1
November 3, 2009 • Sandra Niehaus
Not all images are created equal. The right image on a web page can capture attention, inform, and even persuade your site visitors. The right image can communicate who you and your company are more quickly and powerfully than words alone can do. The wrong ... Read More »
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Articles • Design
Button Balance: Using design to differentiate and prioritize buttons
September 29, 2009 • Sandra Niehaus
It matters where you put things. I learned this basic design principle in 4th grade band class, where I noticed that each type of instrument had a specific place to sit within the larger group. The soft-sounding flutes were up front, closest to the audience, ... Read More »
Sandra Niehaus
As VP User Experience and Creative Director of Closed Loop Marketing, Sandra heads up the company's usability and conversion optimization projects. She regularly speaks on the topics of usability, design, and conversion at industry and business conferences.
