Articles by: Ryan Welton -
Articles • Conversion • Social Media
5 Necessary Email Marketing Tools
April 18, 2013 • Ryan Welton
Using email to market services is hardly new. But in 2013, email marketing is an important, sophisticated business process – and it will likely continue to grow in importance and sophistication. So, I thought I’d outline some of the most common but vital tools that ... Read More »
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Articles • Social Media
How to Find Prospects on LinkedIn
April 2, 2013 • Ryan Welton
What Facebook is to personal connections, LinkedIn is to business. It can be a vital part of your strategy for obtaining new clients. In this article, I’ll detail how the site works and how you can use it to get in the door of businesses, ... Read More »
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Articles • Social Media
10 YouTube Channels for Small Businesses
March 19, 2013 • Ryan Welton
More than 4 billion hours of video are viewed each month on YouTube. Here are 10 YouTube channels for small businesses you should be watching. 1. The Small Business Administration Among this channel’s features is a series called “Delivering Success” and another called “Strategies for Growth.” The ... Read More »
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Articles • Conversion
How to Address Bad Online Reviews
March 13, 2013 • Ryan Welton
In “How to Monitor Yelp, Other Review Sites,” I offered strategies for monitoring online review sites such as Google Places for Business, Yelp, Yahoo! Local, and Citysearch. In addition to simple solutions like Google Alerts, I suggested social media-based applications such as TweetDeck and HootSuite, ... Read More »
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Articles • Platforms • Social Media
How to Monitor Yelp, Other Review Sites
March 5, 2013 • Ryan Welton
In “Monitoring your Online Reputation in 2013,” contributor Micah Buchdahl described the need to closely monitor what others say about your company online. Firms like Reputation.com have turned digital perception into a successful business, helping individuals and businesses manage how they are perceived online. It’s an ... Read More »
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Articles • Social Media
Improving Brand Recognition With Social Media
February 28, 2013 • Ryan Welton
What does the word “brand” mean to you and your business? Is it represented by a logo, a slogan, a set of core values or a value proposition to your clients? If you were to ask your target audience about your brand, would they identify ... Read More »
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Articles • Social Media
Using Pinterest for Web Marketing; 4 Guidelines
February 12, 2013 • Ryan Welton
The concept behind Pinterest is for users to share photographs of things they like via pinboards. Users categorize these photos so that Pinterest members can discover them easily. Pinterest had more than 11.7 million users in early 2012, according to published reports. It is popular among ... Read More »
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Articles • Social Media
What’s Causing the Reduction in Facebook Reach?
January 31, 2013 • Ryan Welton
When Facebook first became a tool for the masses as opposed to a networking site for college students, we gladly accepted whatever positive impact it might have had on our businesses. If we had 3,000 Likes and could reach half of those users with a ... Read More »
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Articles • Social Media
5 Ways to Maximize your Facebook Reach
January 23, 2013 • Ryan Welton
Facebook has the potential to transform how almost any company markets its products and services. Yet, “reach” is the operative word when marketing on Facebook. Even if a business has 1,000 Likes on its Facebook page, any single post made to it will likely not ... Read More »
Ryan Welton
Ryan Welton is an Oklahoma-based writer, editor, developer, consultant, and web marketing practitioner, focusing on social media, email marketing, and content management. His experience includes managing the editorial, email, and social media interactions for a leading television website. soonerryan2000@yahoo.com
