Articles by: Micah Buchdahl -
Articles • Design
Law Firm Websites: A Developer’s Review
April 23, 2013 • Micah Buchdahl
In the 15 years or so that law firms have had websites, many developers in this space have come and gone. Truth be told, a number have found that dealing with lawyers can be exhausting. Others have stuck around and prospered, realizing that law firms ... Read More »
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Articles • Social Media
LinkedIn for Attorneys: Beyond the Basics
March 18, 2013 • Micah Buchdahl
For the purpose of this article, I’ll assume that you know what LinkedIn is and have set up a profile and built some sort of network. If you are a beginner and looking to get started, consider reading the excellent LinkedIn in One Hour for ... Read More »
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Articles • Conversion • Social Media
Law Firms Embrace Video for Online Marketing
February 19, 2013 • Micah Buchdahl
The use of videos as an Internet marketing tool continues to increase as law firms of all shapes and sizes are finding that there are significant benefits to “going Hollywood.” The reasons for using video are numerous — from both a search engine optimization and ... Read More »
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Articles • Conversion
Monitoring your Online Reputation in 2013
January 14, 2013 • Micah Buchdahl
Recently, a law firm client contacted me in great distress. The third item on the first page of a Google search result for the name partner brought up a nasty malpractice lawsuit. His concern — probably rightfully so — was that someone doing research on ... Read More »
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Articles • Conversion • Design
Law Firm Sites Move to Mobile
December 14, 2012 • Micah Buchdahl
If your law firm does not provide a proper online experience on a smartphone — be it Android or iPhone platform — then you are likely losing business right now. It does not take an Internet rocket scientist to deduce that the fastest growing segment ... Read More »
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Articles • Conversion • Platforms
Blogging for Lawyers: Lessons Learned
November 12, 2012 • Micah Buchdahl
There are in excess of 7,000 blogs dedicated to the law business alone. While I can’t speak for other professions, I can tell you that blogging is alive, well, and prominent in the world of legal Internet marketing. Here is what a law firm blog really ... Read More »
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Articles • Conversion
Law Firm Websites: Ethics and Compliance Issues
October 22, 2012 • Micah Buchdahl
For the development and use of law firm websites, ethical considerations are significant. The legal industry has strict and stringent rules that are more difficult than most other areas of professional service. If you begin with the understanding that law firm marketing has only been in ... Read More »
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Articles • Conversion • Design
Lead Generation for Lawyers: Converting Visitors into Clients
September 19, 2012 • Micah Buchdahl
Ideally, any professional services website is developed with the hope that it will generate new business. In the case of lawyers, there are multiple factors that complicate the task. Which begs the question, “How do I, as an attorney — or similar professional service provider ... Read More »
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Articles • Search Engines
Lawyers Are Big Players in SEO, Pay-per-click Game
August 13, 2012 • Micah Buchdahl
Most website professionals would not consider attorneys or law firms to be among their core clientele. You have Fortune 500 companies investing millions on all things “web.” There are thousands of companies that invest heavily in online visibility and processes. The big exception to the ... Read More »
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Articles • Conversion • Platforms
Game-Changer: How the Internet Has Changed the Legal Profession
July 9, 2012 • Micah Buchdahl
The Internet has been a game-changer for those engaged in the practice of law, like so many professional services. While the focus of this monthly column moving forward will be marketing issues and ideas as they relate to lawyers — and again, in most cases, to ... Read More »
Micah Buchdahl
Micah Buchdahl is an attorney who works with law firms on business development initiatives. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing consultancy. Micah is a past chair of the American Bar Association’s Law Practice Management Section. For more than 15 years, his alter ego, the Internet Marketing Attorney, has advised the legal profession on utilizing the web effectively.
