Web Marketing Today

    Kevin Webster

    Kevin Webster

    Kevin Webster has 11 years of Internet marketing experience, and works in global sales and marketing for Sensorcon, a sensor and technology manufacturer in Buffalo, New York. Since 2003, Kevin has managed affiliate programs, SEO and SEM campaigns, and social media efforts for his own websites, and those of his employers and clients. Kevin has worked in multiple verticals, ranging from business-to-consumer ecommerce to business-to-business lead generation.

    Currently, his efforts surround multi-channel customer acquisition. He blogs at KevinWebster.us, and tweets on occasion from his @KevinW585 account. Kevin resides in Western New York with his wife, where when he’s not reading about or practicing his trade, he’s kayak fishing. Email Kevin.


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    Analytics Crucial to Website Redesign

    Analytics Crucial to Website Redesign
    September 1, 2014 •

    Refreshing the look and feel of your website is an important business process with far reaching implications. While there are many things to consider during the transition, it’s important to consider web analytics, to track the effects of your changes. Whether you are embarking on this ... Read More »

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    Utilizing Site Search to Grow Your Business

    Utilizing Site Search to Grow Your Business
    August 19, 2014 •

    You work hard to drive traffic to your site. Blog posts, tweets, pay-per-click advertising — all of these activities are time consuming and often expensive. So when you have convinced someone that your website is worth a look, start listening to what these potential customers ... Read More »

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    Why Local Businesses Need Google Analytics

    Why Local Businesses Need Google Analytics
    August 9, 2014 •

    Marketing your brick-and-mortar store on the Internet is a necessity in the modern business environment. Consumers have unprecedented connectivity to the web at all times; any business that is not available on mobile devices is likely losing customers. But it’s not enough to simply build a ... Read More »

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    Google Analytics: Defining Macro and Micro Goals

    Google Analytics: Defining Macro and Micro Goals
    July 21, 2014 •

    It’s fairly simple to come up with a list of “goals” that describe a website’s success. These typically include lead generation, downloads (i.e., coupons, menus, or whitepapers), and ecommerce transactions. Noted web analytics writer and practitioner Avinash Kaushik describes these as “macro goals” that are ... Read More »

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    Google Analytics: Reviewing Behavior Reports, for Visitor Insights

    Google Analytics: Reviewing Behavior Reports, for Visitor Insights
    June 30, 2014 •

    Knowing the source of your web traffic — organic search, paid search, social media, direct — is important. But taking a look at what your visitors are actually doing and accomplishing on your website is also key. Studying traffic flow can indicate a few potential problems ... Read More »

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    Using Annotations in Google Analytics

    Using Annotations in Google Analytics
    June 14, 2014 •

    Google Analytics’ annotation system allows users to document important items directly in the interface, making it easier to compare and contrast two time periods. I discussed the importance of adding context to your web analytics through time period comparisons in “Google Analytics: Using Time Frame ... Read More »

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    5 Powerful Google Analytics Dashboards

    5 Powerful Google Analytics Dashboards
    May 22, 2014 •

    One of the most underutilized features of Google Analytics, especially for small and local businesses, is the dashboard functionality. For many of us, our time is stretched and we often neglect web analytics. So when we do log in, optimizing time is critical. Dashboards provide a ... Read More »

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    Google Analytics: Using Timeframe Comparisons

    Google Analytics: Using Timeframe Comparisons
    May 19, 2014 •

    Merely looking at graphs and numbers in Google Analytics for today, this week, or this month won’t tell an entire story. It will simply give you a glimpse of your current performance. To really analyze in depth, add context. One of the simplest ways to do ... Read More »

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    Google Analytics: Reviewing ‘Deep Visits’

    Google Analytics: Reviewing 'Deep Visits'
    April 7, 2014 •

    “Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website, the number of page views that define a deep visit ... Read More »

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    When to Use Real-Time Google Analytics

    When to Use Real-Time Google Analytics
    March 17, 2014 •

    Web analytics exist to provide data about traffic and visitors to a website, to facilitate business decisions. It’s important to look at historical trends and how changes to site functionality and content affect long-term performance. But instant, real-time analytics are important, too. Google Analytics Real-Time (Analytics ... Read More »

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