Articles by: Kevin Webster -
Articles • Search Engines • Social Media
10 Twitter Accounts for Local Search Advice
May 17, 2013 • Kevin Webster
Free advice on ranking your website well for local search can be worth its weight in gold — if you get it from the right sources. Here are 10 Twitter accounts to keep up to date on how local search is working, and learn from ... Read More »
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Articles • Conversion
10 Tools for Testing Mobile Websites
May 9, 2013 • Kevin Webster
Having an effective local website includes ensuring mobile devices display your pages correctly. Many local searches are conducted on the go, and your web visitors need an effective presentation on their phones and tablets to understand what your business is all about. Here are 10 tools ... Read More »
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Articles • Conversion • Search Engines
10 Books on Local Website Marketing
May 2, 2013 • Kevin Webster
Getting people to your website can be as important as getting them through your front door. Here are ten books that can assist you in optimizing an effective local website that drives traffic, online and off. How To Get to the Top of Google+ Local and ... Read More »
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Articles • Conversion • Platforms
11 Free Screencasting Tools
April 22, 2013 • Kevin Webster
Screencasts are an effective way to promote your products or services. As a video tutorial, a product demonstration, or for reviewing the strengths of your company, screencasts offer substantial benefits. Here are eleven free tools to build and promote business screencasts. Screenr The free version of Screenr allows ... Read More »
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Articles • Conversion
10 Calls-to-action Presentations
April 5, 2013 • Kevin Webster
Strong calls to action are key to driving conversions on your website. Whether you utilize text or images, getting interested visitors to complete a transaction relies as much on “the trigger” as it does your product or service. For lead generation and ecommerce websites, here are ... Read More »
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Articles • Design
10 Infographic Tools to Drive Traffic
March 22, 2013 • Kevin Webster
High quality infographics can be an excellent source of website traffic. It’s becoming easier for businesses without a design staff to create interesting and attractive representations of data that will be important to their customers and prospects. Here are 10 tools that can help you ... Read More »
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Articles • Conversion • Design
8 Web Form Ideas to Increase Conversions
March 21, 2013 • Kevin Webster
Converting web visitors to leads is critical for businesses. Utilizing simple techniques to enhance the quote request, contact us, or other frequently used web forms increases the likelihood that a visitor will respond. Here are 8 ideas in the form of real world examples that ... Read More »
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Articles • Conversion
9 Helpful YouTube Videos for Web Marketers
March 12, 2013 • Kevin Webster
YouTube can be a valuable learning resource for web marketers. Many top agencies and subject matter experts present free webinars and tutorials there. Here are nine YouTube videos from the past year that can help with your web marketing. Tutorial: Branding Yourself An excerpt from online learning ... Read More »
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Articles • Conversion • Design
10 Slideshare Presentations for Marketers, Designers
March 1, 2013 • Kevin Webster
Slide presentations provide an excellent opportunity to learn something new about marketing at your own pace. Here are 10 quality slide presentations on web marketing and design. How to Build a Better Inbound Marketing Machine Marketo, a marketing software company, presents on inbound marketing — what it ... Read More »
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Articles • Conversion • Platforms
19 Mobile Apps for Web Marketers
February 21, 2013 • Kevin Webster
Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go. Content Curation and Publishing Pocket This app allows you to easily bookmark content, and go back to it later for sharing or review. — Via.Me Via.Me is a social storyboard. Use ... Read More »
Kevin Webster
Kevin Webster has 10 years of internet marketing experience, and currently works in web analytics, marketing and development segment for Forbes Products, a custom information packaging company. From 2003 until the present, Kevin has managed affiliate programs, SEO and SEM campaigns, and social media efforts for his own websites, and those of his employers and clients. Kevin has worked in multiple verticals, ranging from business to consumer ecommerce to B2B lead generation. Currently, his efforts surround B2B lead generation and CRM adoption/analytics. He blogs at KevinWebster.us, and tweets on occasion from his @LevelAnalytics account. Kevin resides in Western New York with his wife, where when he’s not reading about or practicing his trade, he’s kayak fishing.
