Web Marketing Today

    Kevin Webster

    Kevin Webster

    Kevin Webster has 11 years of Internet marketing experience, and works in global sales and marketing for Sensorcon, a sensor and technology manufacturer in Buffalo, New York. Since 2003, Kevin has managed affiliate programs, SEO and SEM campaigns, and social media efforts for his own websites, and those of his employers and clients. Kevin has worked in multiple verticals, ranging from business-to-consumer ecommerce to business-to-business lead generation.

    Currently, his efforts surround multi-channel customer acquisition. He blogs at KevinWebster.us, and tweets on occasion from his @KevinW585 account. Kevin resides in Western New York with his wife, where when he’s not reading about or practicing his trade, he’s kayak fishing. Email Kevin.


  • ArticlesConversion

    Google Analytics: Reviewing ‘Deep Visits’

    Google Analytics: Reviewing 'Deep Visits'
    April 7, 2014 •

    “Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website, the number of page views that define a deep visit ... Read More »

  • ArticlesConversion

    When to Use Real-Time Google Analytics

    When to Use Real-Time Google Analytics
    March 17, 2014 •

    Web analytics exist to provide data about traffic and visitors to a website, to facilitate business decisions. It’s important to look at historical trends and how changes to site functionality and content affect long-term performance. But instant, real-time analytics are important, too. Google Analytics Real-Time (Analytics ... Read More »

  • ArticlesConversion

    Landing Page Analysis in Google Analytics

    Landing Page Analysis in Google Analytics
    February 19, 2014 •

    Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first ... Read More »

  • ArticlesConversion

    Understanding Mobile Traffic with Google Analytics

    Understanding Mobile Traffic with Google Analytics
    January 22, 2014 •

    Consumers increasingly access the Internet via mobile devices. Businesses should know how their websites are responding to mobile devices, to improve web marketing efforts. Whether you are employing a responsive design that resizes and rearranges itself based on mobile versus desktop visits, or you are sending ... Read More »

  • ArticlesConversion

    Multi-channel Funnel Reports in Google Analytics

    Multi-Channel Funnel Reports in Google Analytics
    January 9, 2014 •

    In the real world, a consumer’s decision to purchase a product or service is influenced by many factors, which often overlap each other during the process. One-time ecommerce purchases may require less deliberation than, say, sales that are generated from a lead generation website, passed to ... Read More »

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    10 Web Analytics Resolutions for 2014

    10 Web Analytics Resolutions Small Businesses Should Keep
    December 18, 2013 •

    With 2013 drawing to a close, it’s time to reflect on the year. If you’ve been tracking your web analytics, you’re in good shape to plan for 2014. Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have ... Read More »

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    Google Analytics, AdWords, and Return on Investment

    Google Analytics, AdWords, and Return on Investment
    December 4, 2013 •

    Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures, it’s useful to track results in Google Analytics. To begin, you simply need to connect ... Read More »

  • ArticlesConversionSearch Engines

    Google Analytics and Site Search

    Google Analytics and Site Search
    November 18, 2013 •

    A consumer’s search for a product or service doesn’t stop on a search engine results page — he or she often digs deeper on your website. Many marketers and business owners focus on how people arrived at their lead generation form, or added a product to ... Read More »

  • ArticlesConversion

    3 Misconceptions About Web Analytics

    3 Misconceptions About Web Analytics
    October 31, 2013 •

    With web analytics becoming mainstream, many misconceptions and half-truths now exist — from cost, to ease of use, to what it will and won’t do for an organization. Here are three misconceptions about web analytics that small business owners should be aware of. Web Analytics Solutions ... Read More »

  • ArticlesConversion

    Google Analytics: Using the New ‘Acquisition’ Tab

    Google Analytics: Using the New 'Acquisition' Tab
    October 17, 2013 •

    Google Analytics recently updated its layout. One of the new Standard Report sections is “Acquisition” — which contains data on how a site acquires customers, whether through ecommerce, lead generation, or fund raising efforts. While the definition of acquisition may vary among organizations, the premise is ... Read More »

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