Web Marketing Today

    Kathleen Fealy

    Kathleen Fealy

    Kathleen Fealy, president of KF Multimedia & Web, Inc., a N.Y.-based search consultancy, creates holistic web strategies employing user-centric design, search engine optimization, social media and usability. Kathleen blogs at The Website Strategist and speaks at industry events, including SES and IMC-NY, on SEO, usability and social media.


  • ArticlesConversion

    Notable Internet Marketing Articles for April 11, 2014

    Notable Internet Marketing Articles for April 11, 2014
    April 11, 2014 •

    This week’s collection of annotated articles focuses primarily on strategies, search, and usability to extend your traffic and conversions. Strategies “Why 55% of Potential B2B Buyers Might Not Trust Your Website Content” by Dianna Huff, Content Marketing Institute, April 2, 2014 This article contains advice for B-to-B businesses ... Read More »

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    Notable Internet Marketing Articles for March 30, 2014

    Workplace with digital tablet
    March 30, 2014 •

    This installment of “Notable Internet Marketing Articles” includes (a) choosing, keeping, and engaging the right customers, (b) evaluating and improving your website and pay-per-click campaigns, and (c) implementing local search efforts. Usability and Customer Experience “10 Tactics For Increasing Your Customer Lifetime Value and Loyalty“ by Mike ... Read More »

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    Notable Internet Marketing Articles for March 19, 2014

    Notable Internet Marketing Articles for March 19, 2014
    March 19, 2014 •

    This week’s collection of annotated marketing articles includes getting more phone leads, blog strategies, content audits, duplicate Google listings, evergreen articles, and improving advertising performance. Usability and Customer Experience Strategies “Company Blog Guidelines: Have a Purpose” by Ali Freezman, Seer Interactive, March 6, 2014 If you haven’t developed ... Read More »

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    Notable Internet Marketing Articles for Feb. 27, 2014

    Notable Internet Marketing Articles for Feb. 27, 2014
    February 27, 2014 •

    This installment of “Notable Internet Marketing Articles” includes, among other topics, engaging customers with authenticity; a comprehensive guide to LinkedIn for Business; and sage, non-technical advice on search engine optimization. Customer Engagement “Everything I Really Need to Know about User Experience I Learned in Sunday School” by ... Read More »

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    Notable Internet Marketing Articles for Feb. 17, 2014

    Notable Internet Marketing Articles for Feb. 17, 2014
    February 17, 2014 •

    Creating engaging content, managing social media accounts, optimizing pages for better conversions, keeping email subscribers, and using Google AdWords more effectively are just a few of this week’s topics aimed at helping you build your local business online. Customer Engagement “Content Marketing Blueprint” Website Magazine, February 2, 2014 The ... Read More »

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    Notable Internet Marketing Articles for Jan. 29, 2014

    Notable Internet Marketing Articles for Jan. 29, 2014
    January 29, 2014 •

    Local businesses need reliable information to help their online marketing efforts. Below are 15 links to articles that contain ideas, strategies, and news. Want more articles on a specific topic? Let me know in the comments section below. Local Search “Local Landscaper Semantic Search Success Story” by Pepper ... Read More »

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    Notable Internet Marketing Articles for Jan.15, 2014

    Notable Internet Marketing Articles for Jan.15, 2014
    January 13, 2014 •

    The beginning of 2014 is a good time to take a fresh look at your online marketing strategy. Below are links to articles, along with my commentary, to help you run your business more effectively. While the articles are broken down into sections for easier ... Read More »

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    Notable Internet Marketing Articles for Dec. 30, 2013

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    December 30, 2013 •

    This installment of “Notable Internet Marketing Articles” addresses search engine optimization, conversion, key performance indicators, local search strategies, and marketing resources. “Do Your Detective Work with These Five Free Tracking Tools” by Destinee Cushing, AuthorityLabs, December 16, 2013 Tracking your online effectiveness and finding ways to improve ... Read More »

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    Notable Internet Marketing Articles for Dec. 6, 2013

    Notable Internet Marketing Articles
    December 6, 2013 •

    This installment of “Notable Internet Marketing Articles” addresses lessons learned from Instagram, content marketing, writing good blog posts, search engine optimization, and managing difficult clients. “4 steps to optimize and measure your brand’s efforts on Instagram” by Nick Marvik, Distilled, November 26, 2013 This article looks at strategies for ... Read More »

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    Notable Internet Marketing Articles for Nov. 29, 2013

    Notable Internet Marketing Articles
    November 29, 2013 •

    For this issue of “Notable Internet Marketing Articles,” I’ve focused on lessons from Amazon, search engine optimization, metrics, email marketing, and psychology. “Amazon Constantly Audits its Business Model” by Karan Girotra and Serguei Metessine, Harvard Business Review, November 15, 2013 Businesses of all sizes could take a ... Read More »

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