Articles by: Kathleen Fealy -
Articles • Conversion
Increase Conversions by Limiting Choices
May 31, 2013 • Kathleen Fealy
We all like choices. They offer opportunities to find the best solution. However our brains like to keep things simple. If you offer your shoppers too many choices, they sometimes can’t make a decision and end up leaving. For example, I recently went to an airport ... Read More »
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Articles • Conversion
How to Inform, Respond to Customers
May 28, 2013 • Kathleen Fealy
Many of the local businesses I work with have the same question at one time or another, “How do I know what my customers care about?” Business owners know that a site or social media channel needs to have its content developed around their visitors’ ... Read More »
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Articles • Conversion
Local Businesses: How to Succeed on the Internet
May 7, 2013 • Kathleen Fealy
Most local businesses know they must utilize the Internet to succeed. Some businesses have a storefront, some are virtual, and many are a combination of brick and mortar and virtual. Some have a website and are refining their online marketing and others are just discovering ... Read More »
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Articles • Conversion
Understanding How Prospects Find your Business
April 17, 2013 • Kathleen Fealy
The days of prospective customers finding your business only through its website are over. Many web channels — videos, images, reviews, blogs, forums, social media sites, directories, and more — can now lead your customers to your business’s products or services. It’s important that each ... Read More »
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Articles • Conversion • Platforms
How to Make your Site Mobile Friendly, Part 2
April 1, 2013 • Kathleen Fealy
Editor’s Note: This is “Part 2″ of a 2-part series on making your website mobile friendly. “Part 1″ we published previously. In “How to Make your Site Mobile Friendly, Part 1,” I addressed how technology is only part of the answer for creating an effective mobile ... Read More »
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Articles • Design
How to Make your Site Mobile Friendly, Part 1
March 20, 2013 • Kathleen Fealy
Small to medium-size businesses are searching for cost-effective solutions for making their websites more mobile-friendly. It’s also imperative that the mobile sites be visitor-friendly. To do so, design changes are often necessary, as is the focus of the siteRead More »
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Articles • Conversion
Usability Critique: Architectural Firm’s Site Difficult
March 6, 2013 • Kathleen Fealy
Usability is just one part of many disciplines that make up a business’s web presence. Design, search engine optimization, and social media also play a role. One element often affects another. The look of a site is often driven by the brand. A business can convey ... Read More »
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Articles • Conversion
4 Ways to Annoy Your Customers
February 22, 2013 • Kathleen Fealy
Commercial websites can easily annoy visitors. Here are four good ways to do it. 1. Offer Assistance Too Quickly Good business intentions don’t always succeed. Most commercial website owners want to capture leads and offer assistance to their visitors. But some inadvertently end up annoying these visitors ... Read More »
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Articles • Conversion
How to Align your Website with your Business
February 4, 2013 • Kathleen Fealy
Does your website represent your business? Businesses in various stages of maturity need to review how they present themselves to their targeted visitors and if they are consistent in their branding and style. A business in the early stages may still be defining its image and ... Read More »
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Articles • Conversion
Converting Prospects with Storytelling
January 21, 2013 • Kathleen Fealy
Connecting with others is the power of storytelling. If artfully crafted, the words engage people and weave visual and emotional connections. Stories can help increase traffic and conversions on a website. Using an fMRI scanner, which detects brain activity by monitoring blood flow — more activity, ... Read More »
Kathleen Fealy
Kathleen Fealy, president of KF Multimedia & Web, Inc., a N.Y.-based search consultancy, creates holistic web strategies employing user-centric design, search engine optimization, social media and usability. Kathleen blogs at The Website Strategist and speaks at industry events, including SES and IMC-NY, on SEO, usability and social media.
