Web Marketing Today

    Kathleen Fealy

    Kathleen Fealy

    Kathleen Fealy, president of KF Multimedia & Web, Inc., a N.Y.-based search consultancy, creates holistic web strategies employing user-centric design, search engine optimization, social media and usability. Kathleen blogs at The Website Strategist and speaks at industry events, including SES and IMC-NY, on SEO, usability and social media.


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    Notable Internet Marketing Articles for July 14, 2014

    Workplace with digital tablet
    July 14, 2014 •

    This week’s installment of “Notable Internet Marketing Articles” includes getting your ecommerce site ready for the holidays, strategies to build relationships with your target consumers, and tactics for increasing search visibility and conversions. Usability and Customer Experience Strategies “4 Months to Better Product Pages” by Administrator, Website ... Read More »

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    Notable Internet Marketing Articles for June 30, 2014

    Notable Internet Marketing Articles for June 30, 2014
    June 30, 2014 •

    The focus of this annotated collection of articles is customer experience and engagement, including content and search visibility strategies. Topics include a nonprofit’s case study on managing its growing Facebook followers, creating a lead generating blog, and search engine optimization and social media in the ... Read More »

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    Notable Internet Marketing Articles for June 16, 2014

    Notable Internet Marketing Articles for June 16, 2014
    June 16, 2014 •

    This week’s installment of “Notable Internet Marketing Articles” includes how to create better converting, customer-friendly responsive sites; design tools for the non-designer; marketing your business when you’re just getting started; ways to increase your revenues by retaining customers; and tips for self-publishing a book. Tell us ... Read More »

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    Notable Internet Marketing Articles for May 30, 2014

    Workplace with digital tablet
    May 30, 2014 •

    This collection of 14 annotated online marketing articles for small businesses focuses on strategies to improve your website’s conversion rates through trust, storytelling, and better customer understanding. It also includes engagement tactics for Google+, LinkedIn, and Twitter, and, lastly, local search marketing, including understanding what ... Read More »

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    Notable Internet Marketing Articles for May 19, 2014

    Notable Internet Marketing Articles for May 19, 2014
    May 19, 2014 •

    Creating strategies to reach your targeted customer is a focus this collection of annotated articles covering email marketing, lead generation, and social media. Customer Engagement, Lead Generation, Email Marketing “The Smart Way to Use Other People’s Audiences to Build Your Own” by Eric Enge, Copyblogger, May 8, ... Read More »

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    Notable Internet Marketing Articles for April 28, 2014

    Notable Internet Marketing Articles for April 28, 2014
    April 28, 2014 •

    This week’s collection of annotated articles features strategies for meeting the needs of your consumers, focusing on design, intent, expectations and engagement. Additional articles include the new LinkedIn Publishing platform, Google+, and YouTube. “‘Yes, and’ the Improv of UX” by Heather Wydeven, UX Magazine, April 24, ... Read More »

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    Notable Internet Marketing Articles for April 11, 2014

    Notable Internet Marketing Articles for April 11, 2014
    April 11, 2014 •

    This week’s collection of annotated articles focuses primarily on strategies, search, and usability to extend your traffic and conversions. Strategies “Why 55% of Potential B2B Buyers Might Not Trust Your Website Content” by Dianna Huff, Content Marketing Institute, April 2, 2014 This article contains advice for B-to-B businesses ... Read More »

  • Articles

    Notable Internet Marketing Articles for March 30, 2014

    Workplace with digital tablet
    March 30, 2014 •

    This installment of “Notable Internet Marketing Articles” includes (a) choosing, keeping, and engaging the right customers, (b) evaluating and improving your website and pay-per-click campaigns, and (c) implementing local search efforts. Usability and Customer Experience “10 Tactics For Increasing Your Customer Lifetime Value and Loyalty“ by Mike ... Read More »

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    Notable Internet Marketing Articles for March 19, 2014

    Notable Internet Marketing Articles for March 19, 2014
    March 19, 2014 •

    This week’s collection of annotated marketing articles includes getting more phone leads, blog strategies, content audits, duplicate Google listings, evergreen articles, and improving advertising performance. Usability and Customer Experience Strategies “Company Blog Guidelines: Have a Purpose” by Ali Freezman, Seer Interactive, March 6, 2014 If you haven’t developed ... Read More »

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    Notable Internet Marketing Articles for Feb. 27, 2014

    Notable Internet Marketing Articles for Feb. 27, 2014
    February 27, 2014 •

    This installment of “Notable Internet Marketing Articles” includes, among other topics, engaging customers with authenticity; a comprehensive guide to LinkedIn for Business; and sage, non-technical advice on search engine optimization. Customer Engagement “Everything I Really Need to Know about User Experience I Learned in Sunday School” by ... Read More »

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