Web Marketing Today

    Guest Contributor

    Guest Contributor

    These articles were written by guest contributors to Web Marketing Today.

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    Is Cookie Rejection Ruining Analytics Data?

    January 4, 2013 •

    The ability of web users to opt out of being tracked threatens analytics data. This is what happens when a user’s browser rejects cookies that are set by an analytics vendor, such as Omniture and Google Analytics. The entire discipline of web analytics is premised on cookies workingRead More »

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