Articles by: Feras Alhlou -
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3 Tips to Make Analytics More Actionable
April 3, 2013 • Feras Alhlou
I recently discussed with one of my colleagues about the ubiquity of analytics. He mentioned his wife had planned an event for their kids, and invited friends using an online evite platform. He said that the platform provided the event planner with all sorts of ... Read More »
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Google Analytics: 10 Tips to Increase Productivity
February 20, 2013 • Feras Alhlou
Google Analytics can help you understand your audience and track your site’s overall marketing performance. Here are 10 tips to make your Google Analytics experience more productive. 1. Customize Your Dashboard Google Analytics recently added a new feature to provide flexibility in creating a custom dashboard. Choose ... Read More »
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Testing Your Google Analytics Knowledge
January 25, 2013 • Feras Alhlou
Google Analytics is a comprehensive, detailed platform. You must understand it to use it properly. There’s a tool, Google Analytics Test, to help you test that understanding — to know if your Google Analytics knowledge is where it should be. How It Works Google Analytics Test is ... Read More »
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Google Analytics: What Not To Do
January 8, 2013 • Feras Alhlou
Google Analytics is an extremely helpful platform to monitor and measure your digital presence — your website, mobile apps, or marketing initiatives. In past articles, I’ve offered many pointers to help make Google Analytics even more beneficial to you. This piece will focus on what ... Read More »
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Google Analytics: Sources to Learn, Improve
December 6, 2012 • Feras Alhlou
Google Analytics is a comprehensive platform to measure and track the activity on a website. There are many sources to learn the features of Google Analytics — for beginners to experienced users. In this article, I’ll address four sources for improving your Analytics knowledge. Videos If you ... Read More »
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Using Google’s In-Page Analytics
November 20, 2012 • Feras Alhlou
Google Analytics offers “In-Page Analytics” that provides a visual assessment of how users interact with each page on a website. This includes information such as which links are being used, or if the content and layout is optimal. But until recently, users have found the ... Read More »
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Google Analytics Real-Time: Instant Analysis
November 6, 2012 • Feras Alhlou
Google Analytics Real-Time monitors visitor activity as it happens, providing constantly updated data. Analytics users can watch instant traffic shifts, see visitor geographic locations, monitor which pages are being viewed, and more. Assess Real-Time through any Google Analytics account. There are no requirements, and you don’t ... Read More »
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Understanding Google Analytics, Part 4: Underutilized Features
October 23, 2012 • Feras Alhlou
This is “Part 4″ of a 4-part series on getting the most out of Google Analytics. The series consists of the following installments. “Part 1: Traffic Sources” “Part 2: Content, User Actions” “Part 3: Measuring Conversions, Outcomes” “Part 4: Underutilized Features” In “Part 1,” I covered traffic sources, to help ... Read More »
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Understanding Google Analytics, Part 3: Conversions, Outcomes
October 1, 2012 • Feras Alhlou
This is “Part 3″ of a 4-part series on getting the most out of Google Analytics. In this series, I’ll address the following areas. “Part 1: Traffic Sources” “Part 2: Content, User Actions” “Part 3: Measuring Conversions, Outcomes” “Part 4: Underutilized Features” In “Part 1,” I covered traffic sources to help ... Read More »
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Understanding Google Analytics, Part 2: Content, User Actions
September 24, 2012 • Feras Alhlou
This is “Part 2″ of a 4-part series on getting the most out of Google Analytics. In this series, I’ll address the following areas. “Part 1: Traffic Sources” “Part 2: Content, User Actions” “Part 3: Conversions, Outcomes” “Part 4: Underutilized Features” In “Part 1,” I covered marketing campaigns and traffic ... Read More »
Feras Alhlou
Feras Alhlou is the principal consultant and co-founder of E-Nor, Inc., a digital analytics and marketing optimization firm. E-Nor’s diverse client base includes Fortune 500 companies. The firm's multiple qualifications include Google Analytics Premium Authorized Reseller, Google Analytics Certified Partner (GACP), and a Google AdWords Certified Partner. Alhlou speaks frequently at industry events including eMetrics, Google Analytics User Events, Search Engine Strategies (SES) and Search Marketing Expo (SMX). He is a member of the Digital Analytics Association (DAA), a Certified Web Analyst, and serves on the DAA Examination sub-committee.
