Web Marketing Today

    Drew Coffin

    Drew Coffin

    Drew Coffin is editorial coordinator for Web Marketing Today. He is also an experienced graphic designer who has worked freelance on a number of web projects and currently manages GLHF Apparel. In addition to his design work, Coffin studied Integrated Marketing Communications at the University of Idaho and is currently studying Theology at Whitworth University.


  • ArticlesDesign

    Grids Are Crucial to Good Web Design

    Designing with a Grid
    November 5, 2013 •

    Whether you are using a prebuilt, responsive, CSS-based grid system or simply designing around guides in Photoshop, grids provide structure and clarity to web design. Using a grid framework makes the design process easier and the resulting websites cleaner. Grids are crucial to good web ... Read More »

  • ArticlesDesign

    The Importance of Pen and Paper in Design

    The Importance of Pen and Paper in Design
    October 24, 2013 •

    Designers love their software. From using Gimp to Photoshop, designers spend hours crafting on the computer. Unfortunately, many designers neglect an important design tool: sketching by hand with pen and paper. Drawing by hand can bring clarity to the design process and help designers generate ... Read More »

  • ArticlesDesign

    4 Sources for Free Stock Photography

    4 Sources for Free Stock Photography
    September 27, 2013 •

    Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs. Stock.xchng Stock.xchng (SXC) offers a wide variety of high-quality, high-resolution photographs. The SXC library also includes illustrations and clip art. SXC’s standard ... Read More »

  • ArticlesDesignSocial Media

    Creating Social Media Cover Photos

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    September 13, 2013 •

    Social media cover photos are a good way to show more of your business’s personality or even further promote it. Facebook, Google+, and LinkedIn allow business owners to display cover photos on their profile pages. Unfortunately, each of them has a different requirement. Here are requirements ... Read More »

  • ArticlesConversionDesign

    6 Mobile Design Tips

    designing for mobile thumb
    August 30, 2013 •

    The growth of mobile devices has impacted web design. Smaller screen sizes and touch interfaces just scratch the surface of designing for mobile. If you don’t have a mobile version or app of your site, there has never been a more pressing time to develop ... Read More »

  • ArticlesConversionDesign

    Psychology and Web Design

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    August 15, 2013 •

    Our psychology affects how we interact with websites. Designers can use this to their advantage. Here are a few ways to use psychology when designing your site. Establish Trust Establishing visitors’ trust is among the highest priorities of a website. People are often initially skeptical of websites ... Read More »

  • ArticlesDesign

    12 Web Design Trends for 2013

    12 Web Design Trends for 2013
    July 12, 2013 •

    With the year more than one-half complete, it’s time to look at web design trends for 2013. Some trends have survived since 2012 and others are just becoming popular. Whether you’re a professional web designer or a small business owner, keeping up with these trends ... Read More »

  • ArticlesPlatforms

    4 Comment Systems: Pros and Cons

    commets thumb
    June 27, 2013 •

    In “What to Look for in a Comment System,” I described features like comment moderation, analytics, social integration, and dashboard settings. In this post I will review four popular comment systems and discuss the highlights of each. Disqus Disqus is available for existing blogging platforms like WordPress, ... Read More »

  • ArticlesPlatforms

    What to Look for in a Comment System

    comment systems thumb
    June 20, 2013 •

    Comment systems provide an easy and familiar way to build a community around your online business. Whether you use a comment system for product reviews or for feedback on blog posts, allowing users to give you feedback and discuss your site content with other users ... Read More »

  • ArticlesDesign

    3 Simple Design Techniques

    3 techniques thumb
    May 30, 2013 •

    Sometimes a design needs something extra to make it stand out. The smallest details can transform a design from average to outstanding. Drop shadows, gradients, and textures are three simple techniques for improving a design. I’ll explain each of them in this article. Drop Shadows Drop shadows ... Read More »

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