Web Marketing Today

    Drew Coffin

    Drew Coffin

    Drew Coffin is editorial coordinator for Web Marketing Today. He is also an experienced graphic designer who has worked freelance on a number of web projects and currently manages GLHF Apparel. In addition to his design work, Coffin studied Integrated Marketing Communications at the University of Idaho and is currently studying Theology at Whitworth University.


  • ArticlesDesign

    8 Design Trends for 2014

    8 Web Design Trends for 2014
    June 3, 2014 •

    With 2014 one-half complete, it’s time to look at emerging trends in web design. Some trends have been gaining popularity for several years, while others are more recent. If you’re a professional designer or online marketer, keeping up with web design trends can help your ... Read More »

  • ArticlesDesign

    3 Necessary Design Skills for Internet Marketers

    3 Necessary Design Skills for Internet Marketers
    May 30, 2014 •

    Online marketers need to have skills in several disciplines to effectively communicate a marketing message, whether it’s copywriting, search engine optimization, or social media marketing. Design is another important discipline that is sometimes overlooked by marketers. Even if you aren’t producing designs yourself, understanding basic ... Read More »

  • ArticlesDesign

    Grids Are Crucial to Good Web Design

    Designing with a Grid
    November 5, 2013 •

    Whether you are using a prebuilt, responsive, CSS-based grid system or simply designing around guides in Photoshop, grids provide structure and clarity to web design. Using a grid framework makes the design process easier and the resulting websites cleaner. Grids are crucial to good web ... Read More »

  • ArticlesDesign

    The Importance of Pen and Paper in Design

    The Importance of Pen and Paper in Design
    October 24, 2013 •

    Designers love their software. From using Gimp to Photoshop, designers spend hours crafting on the computer. Unfortunately, many designers neglect an important design tool: sketching by hand with pen and paper. Drawing by hand can bring clarity to the design process and help designers generate ... Read More »

  • ArticlesDesign

    4 Sources for Free Stock Photography

    4 Sources for Free Stock Photography
    September 27, 2013 •

    Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs. Stock.xchng Stock.xchng (SXC) offers a wide variety of high-quality, high-resolution photographs. The SXC library also includes illustrations and clip art. SXC’s standard ... Read More »

  • ArticlesDesignSocial Media

    Creating Social Media Cover Photos

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    September 13, 2013 •

    Social media cover photos are a good way to show more of your business’s personality or even further promote it. Facebook, Google+, and LinkedIn allow business owners to display cover photos on their profile pages. Unfortunately, each of them has a different requirement. Here are requirements ... Read More »

  • ArticlesConversionDesign

    6 Mobile Design Tips

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    August 30, 2013 •

    The growth of mobile devices has impacted web design. Smaller screen sizes and touch interfaces just scratch the surface of designing for mobile. If you don’t have a mobile version or app of your site, there has never been a more pressing time to develop ... Read More »

  • ArticlesConversionDesign

    Psychology and Web Design

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    August 15, 2013 •

    Our psychology affects how we interact with websites. Designers can use this to their advantage. Here are a few ways to use psychology when designing your site. Establish Trust Establishing visitors’ trust is among the highest priorities of a website. People are often initially skeptical of websites ... Read More »

  • ArticlesDesign

    12 Web Design Trends for 2013

    12 Web Design Trends for 2013
    July 12, 2013 •

    With the year more than one-half complete, it’s time to look at web design trends for 2013. Some trends have survived since 2012 and others are just becoming popular. Whether you’re a professional web designer or a small business owner, keeping up with these trends ... Read More »

  • ArticlesPlatforms

    4 Comment Systems: Pros and Cons

    commets thumb
    June 27, 2013 •

    In “What to Look for in a Comment System,” I described features like comment moderation, analytics, social integration, and dashboard settings. In this post I will review four popular comment systems and discuss the highlights of each. Disqus Disqus is available for existing blogging platforms like WordPress, ... Read More »

  • ArticlesPlatforms

    What to Look for in a Comment System

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    June 20, 2013 •

    Comment systems provide an easy and familiar way to build a community around your online business. Whether you use a comment system for product reviews or for feedback on blog posts, allowing users to give you feedback and discuss your site content with other users ... Read More »

  • ArticlesDesign

    3 Simple Design Techniques

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    May 30, 2013 •

    Sometimes a design needs something extra to make it stand out. The smallest details can transform a design from average to outstanding. Drop shadows, gradients, and textures are three simple techniques for improving a design. I’ll explain each of them in this article. Drop Shadows Drop shadows ... Read More »

  • ArticlesDesign

    Understanding Adobe’s New Creative Cloud

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    May 23, 2013 •

    Earlier this month, Adobe announced it would no longer release new versions of its desktop Creative Suite software after CS6 and would instead move to a subscription based cloud platform. The Adobe Creative Suite has long been a standard for digital production, making this change ... Read More »

  • ArticlesDesign

    Using Proximity and Priority in Web Design

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    April 26, 2013 •

    Designers look for the best ways to improve the user experience. One way to do this is by organizing the content on a page in the most logical manner. Using the principles of proximity and priority can help. Designer Alexander Dawson combines these two principles into ... Read More »

  • ArticlesDesign

    4 Image Optimization Tips

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    April 12, 2013 •

    Images are a core element of most websites. But many sites fail to optimize their images. Not only can image optimization increase load times, but it can also improve search engine visibility. Here are four tips for optimizing images to improve both load times and ... Read More »

  • ArticlesDesign

    How Content Drives Design

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    March 28, 2013 •

    A designer’s job is to combine content and design in a way that delivers a cohesive message to the viewer. The question of which should come first — content or design — is a frequent topic of discussion among designers. Whether you design your site ... Read More »

  • ArticlesDesign

    10 Examples of Storytelling in Web Design

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    March 15, 2013 •

    In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling ... Read More »

  • ArticlesDesign

    Storytelling in Web Design

    MailChimp storytelling image
    March 4, 2013 •

    Storytelling is a powerful form of communication. But marketers often neglect storytelling. In this post I will provide you with ways you can begin to integrate storytelling with your brand. Show Don’t Tell If you have ever taken a creative writing class, you probably were told “show, ... Read More »

  • ArticlesDesign

    Color Psychology and Ecommerce

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    February 6, 2013 •

    Color affects our moods and states of mind. It can influence customer buying habits, making color psychology an important part of ecommerce. This article will address color psychology basics and ways you can use color psychology with your ecommerce efforts. Color, Culture, and Context Remember that color ... Read More »

  • ArticlesDesign

    Using Creative QR Codes

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    January 29, 2013 •

    QR codes can be used to display text, store product information, or direct users to websites. Most smartphones can scan QR codes with a built-in camera and a barcode scanner app. This makes QR codes an effective way to connect with customers. The problem with ... Read More »

  • ArticlesDesignSocial Media

    4 Tips for Using Social Media Buttons

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    January 2, 2013 •

    Websites often use buttons to direct visitors to their social media sites or to promote social sharing for increased site traffic. Social media buttons can be displayed in many different ways and can perform different functions. Here are four tips for getting the most out ... Read More »

  • ArticlesDesign

    6 Tips for Newsletter Subscription Forms

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    December 21, 2012 •

    An email list is one of the best ways to connect with shoppers, announce new products, and promote sales. A key part of building a mailing list is having a compelling newsletter signup form. While different sites display newsletter signup forms in different ways, examining ... Read More »

  • ArticlesDesign

    Using Negative Space in Web Design

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    December 3, 2012 •

    Negative space is a powerful feature of design. While often attributed to minimalist design and the “less is more” mindset, negative space is an important aspect of all design. Negative Space vs. White Space Negative space and white space are the same. The term “white space” originated ... Read More »

  • ArticlesDesign

    Using Texture To Improve Design

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    November 15, 2012 •

    Texture is an often overlooked aspect of design that can add depth and character to a site. If you have never considered using texture on your site, here are some pointers to get your started. Using Texture to Add Depth One of the good things about texture ... Read More »

  • ArticlesDesign

    10 Resources for Design Inspiration

    Screen Shot 2012-10-29 at 1.40.50 PM
    October 29, 2012 •

    The Internet contains all sorts of web design inspiration. Reviewing the design work of others comes in handy if you are redesigning a site, or launching a new one. Here are ten resources for finding online design inspiration. Creattica Creattica is a collection of beautiful design elements ... Read More »

  • ArticlesDesign

    7 Sources for Beautiful Fonts

    FontSquirrel logo screenshot
    October 11, 2012 •

    Typography is important in web design. In fact, Smashing Magazine claims typography is the foundation of web design. If you are on the lookout for gorgeous fonts, look no further. Here are seven excellent resources for finding both beautiful free fonts and commercial-free fonts, where ... Read More »

  • ArticlesDesign

    10 Beautiful, Free Content Sliders

    10 Beautiful, Free Content Sliders
    September 28, 2012 •

    One of the biggest challenges in web design is presenting lots of information in a limited space. Content sliders help solve this problem. While content sliders can be used for navigation or for displaying multiple products in one place, they are commonly used on website home ... Read More »

  • ArticlesDesign

    Learning from Bad Web Design

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    September 14, 2012 •

    Recognizing bad web design is often easy. But it can be difficult to know what makes it bad. In this article I will give you examples of bad web design and explain what good design practices could be used instead. Note that many of these ... Read More »

  • ArticlesDesign

    Getting Started with Adobe Illustrator

    LearningAdobeIllustrator_thumb
    August 27, 2012 •

    Adobe Illustrator is a design program that works with vector artwork. Programs like Photoshop and Gimp work with raster artwork. Vector artwork is math-based and resolution independent — meaning you can infinitely resize vectors without losing any quality or causing pixilation before exporting the image. ... Read More »

  • ArticlesDesign

    Reviewing New Features in Photoshop CS6

    Adobe Photoshop screenshot
    August 9, 2012 •

    Whether you are editing product images or designing site graphics, Adobe Photoshop is one of the most powerful image editing tools. In May, Adobe released its Creative Suite 6, introducing many new features and improvements to Photoshop. Here are the major changes in Adobe Photoshop ... Read More »

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