Articles by: Drew Coffin -
Articles • Design
Understanding Adobe’s New Creative Cloud
May 23, 2013 • Drew Coffin
Earlier this month, Adobe announced it would no longer release new versions of its desktop Creative Suite software after CS6 and would instead move to a subscription based cloud platform. The Adobe Creative Suite has long been a standard for digital production, making this change ... Read More »
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Articles • Design
Using Proximity and Priority in Web Design
April 26, 2013 • Drew Coffin
Designers look for the best ways to improve the user experience. One way to do this is by organizing the content on a page in the most logical manner. Using the principles of proximity and priority can help. Designer Alexander Dawson combines these two principles into ... Read More »
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Articles • Design
4 Image Optimization Tips
April 12, 2013 • Drew Coffin
Images are a core element of most websites. But many sites fail to optimize their images. Not only can image optimization increase load times, but it can also improve search engine visibility. Here are four tips for optimizing images to improve both load times and ... Read More »
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Articles • Design
How Content Drives Design
March 28, 2013 • Drew Coffin
A designer’s job is to combine content and design in a way that delivers a cohesive message to the viewer. The question of which should come first — content or design — is a frequent topic of discussion among designers. Whether you design your site ... Read More »
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Articles • Design
10 Examples of Storytelling in Web Design
March 15, 2013 • Drew Coffin
In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling ... Read More »
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Articles • Design
Storytelling in Web Design
March 4, 2013 • Drew Coffin
Storytelling is a powerful form of communication. But marketers often neglect storytelling. In this post I will provide you with ways you can begin to integrate storytelling with your brand. Show Don’t Tell If you have ever taken a creative writing class, you probably were told “show, ... Read More »
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Articles • Design
Color Psychology and Ecommerce
February 6, 2013 • Drew Coffin
Color affects our moods and states of mind. It can influence customer buying habits, making color psychology an important part of ecommerce. This article will address color psychology basics and ways you can use color psychology with your ecommerce efforts. Color, Culture, and Context Remember that color ... Read More »
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Articles • Design
Using Creative QR Codes
January 29, 2013 • Drew Coffin
QR codes can be used to display text, store product information, or direct users to websites. Most smartphones can scan QR codes with a built-in camera and a barcode scanner app. This makes QR codes an effective way to connect with customers. The problem with ... Read More »
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Articles • Design • Social Media
4 Tips for Using Social Media Buttons
January 2, 2013 • Drew Coffin
Websites often use buttons to direct visitors to their social media sites or to promote social sharing for increased site traffic. Social media buttons can be displayed in many different ways and can perform different functions. Here are four tips for getting the most out ... Read More »
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Articles • Design
6 Tips for Newsletter Subscription Forms
December 21, 2012 • Drew Coffin
An email list is one of the best ways to connect with shoppers, announce new products, and promote sales. A key part of building a mailing list is having a compelling newsletter signup form. While different sites display newsletter signup forms in different ways, examining ... Read More »
Drew Coffin
Drew Coffin is editorial coordinator for Web Marketing Today. He is also an experienced graphic designer who has worked freelance on a number of web projects and currently manages GLHF Apparel. In addition to his design work, Coffin studied Integrated Marketing Communications at the University of Idaho and is currently studying Theology at Whitworth University.
