Articles by: Chris Silver Smith -
Articles • Search Engines
How to Remove Ripoff Report Pages Via SEO
May 1, 2013 • Chris Silver Smith
Companies and individuals are becoming increasingly aware that their reputations are dependent on the first page of results when people search for their names on Google and Bing. Unfortunately, sites like RipoffReport.com and others often leap abruptly into visibility for name searches, embarrassing those affected ... Read More »
-
Articles • Search Engines
SEO Friendly URLs for WordPress
April 9, 2013 • Chris Silver Smith
If you’ve been reading about the ongoing benefits of blogging or content marketing, you know that these activities are good for your site’s search engine optimization. There are numerous details to setting up a blog for optimal benefit, not least of which is how to ... Read More »
-
Articles • Search Engines
Authorship: The Top Search Marketing Tactic in 2013
February 8, 2013 • Chris Silver Smith
There are thousands of things that small businesses can do to improve their ranking and appearance in search engine results. But, the top SEO tactic right now is to incorporate the author markup to get a picture beside your listing in the search results. Here’s ... Read More »
-
Articles • Search Engines
Influencing How Google Displays Your Page Description
February 5, 2013 • Chris Silver Smith
The brief preview text that appears below the links to your pages in Google’s search results can be influenced by savvy marketers to improve site traffic through engineered meta descriptions. Read on for details. Snippets: Google’s Page Descriptions in Search Results Google calls the description text appearing ... Read More »
-
Articles • Search Engines
SEO: Breadcrumbs Are Bread-and-Butter
December 5, 2012 • Chris Silver Smith
Some of the more subtle search engine optimizations involve engineering your web pages to influence how their listings will appear in search results. Listings with special layouts and features stand out from the crowd, inviting attention and extra clickthroughs. One effective treatment you can do ... Read More »
-
Articles • Search Engines
Configuring a Blog for SEO: Subdomain vs. Subdirectory
November 7, 2012 • Chris Silver Smith
In “Your Blog Is Key to Search Engine Optimization,” I explained that blogs are an important strategy for SEO. But there are a number of variables that affect just how effective it can be at enhancing your site’s rankings. If you’re just now incorporating a ... Read More »
-
Articles • Search Engines
How Not To Build Links For SEO
October 17, 2012 • Chris Silver Smith
If you know what search engine optimization is, you also likely know that links to your site are required to achieve rankings. This has been the case since Google introduced its famous PageRank algorithm in 1998. However, what you might not know is that how ... Read More »
-
Articles • Search Engines
5 SEO Keyword Research Sources in Google
October 3, 2012 • Chris Silver Smith
Many search marketers are intimidated by the keyword research phase of search engine optimization. They falsely assume that it requires purchasing expensive subscriptions to tools, or hiring experts. However, Google provides a wealth of data that you can leverage if you know where to look. ... Read More »
-
Articles • Search Engines
Your Blog Is Key to Search Engine Optimization
September 20, 2012 • Chris Silver Smith
Many companies have an outdated idea that they can optimize their sites for search engines and then won’t need to do anything further to obtain and keep good rankings. But these companies will likely be disappointed as Google has incorporated freshness and social media buzz ... Read More »
-
Articles • Search Engines
SEO: 12 Quality Signals that Improve Rankings
September 3, 2012 • Chris Silver Smith
Google’s algorithms use numerous signals to determine the relative quality of sites and to fight spam in search results. Unfortunately, companies often unwittingly mimic the characteristics of low quality sites, sabotaging their chances of rankings. Read on to see if you’ve damaged your quality ratings ... Read More »
Chris Silver Smith
Chris Silver Smith is president and strategist of Argent Media, a search engine marketing agency located in Dallas. He serves on advisory boards for Thomson Reuters FindLaw and Universal Business Listing.
