Articles by: Aaron Houghton -
Articles • Conversion • Search Engines
The Benefits of Content Marketing
February 25, 2013 • Aaron Houghton
Earlier this month I shared “5 Tips for Finding Fresh Blog Topics.” I often urge small business owners to create new content on their websites. I do this because new website pages are proven to drive high quality visitors at a very low cost. Simply put, ... Read More »
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Articles • Conversion
5 Tips for Finding Fresh Blog Topics
February 14, 2013 • Aaron Houghton
Regularly adding new content to your website is a proven way to build traffic at a low cost. Some people add their content as blog posts. Others write articles and save them as new website pages. Regardless how it’s done, this process, called content marketing ... Read More »
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Articles • Conversion
5 Places to Use your Calls-To-Action
January 28, 2013 • Aaron Houghton
Every business website should have a goal. Common goals are for visitors to buy something, fill out a form, download a document, or even just view a certain page — like driving directions or hours of operation. But before visitors can reach a goal, they ... Read More »
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Articles • Conversion
How to Double Website Leads without Increasing Traffic
January 17, 2013 • Aaron Houghton
If you’ve read my previous article “How to Get 1,000 Visitors to your Website for Free,” you have already taken steps to build traffic to your website. So now it’s time to turn those visitors into revenue for your business. Effective small-business websites generate new leads ... Read More »
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Articles • Conversion
How to Get 1,000 Visitors to your Website for Free
December 26, 2012 • Aaron Houghton
Your website is where you turn Internet surfers, readers, and tire-kickers into new sales leads and customers for your small business. To get more leads and customers, you need to get more visitors to your website. But paying for website traffic is expensive. The average cost ... Read More »
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Articles • Search Engines
How to Increase Search Traffic with One Small Change
December 11, 2012 • Aaron Houghton
You may have heard that getting your website ranked in the search engines is the most cost effective way to drive website traffic and find new customers for your business. It’s trueRead More »
Aaron Houghton
Aaron Houghton is a serial entrepreneur who builds web marketing products for small business owners. He recently co-founded BoostSuite, his 15th startup, where he serves as CEO. Previously, Houghton co-founded email newsletter leader iContact, which he sold to Vocus in 2012 for $180 million. His awards include (a) Ernst and Young Entrepreneur of the Year winner in 2008, (b) Inc. Magazine's 30 under 30 list 2010, and (c) Top 10 Most Influential CEO in 2010 — behind Mark Zuckerberg (Facebook), Andrew Mason (Groupon), and Matt Mullenweg (WordPress). In his free time, Houghton is an avid wakeboarder and outdoor adventurer.
