Web Marketing Today

Tools to Write Better Copy: A Look at InboundWriter

In this video interview, conversion expert Bryan Eisenberg explains how tools like InboundWriter that provide real-time data on keywords your customers are using, will help you write copy that ranks higher, gets a better Quality Score, and is more productive.


The biggest challenge facing marketers today is lack to time to keep up with everything, says Eisenberg. Google’s Panda algorithm update is known to penalize sites with non-unique content. Some of the best examples of stale, old, duplicate content are product descriptions drawn from manufacturers’ data feeds.

To write effective SEO-friendly copy you need to do the keyword research — for each of your products! A couple of tools that can help you do that quickly are InboundWriter and Scribe.

InboundWriter uses both search and social intelligence to give you the words your customers are using in online discussions about a product or service. This tool starts bubbling your customers’ words into your writing.

For retailers who used InboundWriter on products, it increased conversion 27%, Quality Score rose, and writers were encourage to spend more time on content creation.

Sicne this interview was recorded InboundWriter has added both a spell-checker and a reader education targeting tool to check readability of your copy.

Whatever tool you use, says Eisenberg, look for high return based on time spent.

Dr. Ralph F. Wilson
Dr. Ralph F. Wilson
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