Black Hat vs. White Hat SEO – What Difference Does It Make?
SEO expert Bruce Clay of BruceClay.com discusses the ethical difference between breaking the search engine guidelines for oneself vs. doing that for a client and getting the client in trouble. He offers several tips to find out if a particular SEO is using shady tactics. Then he discusses the Code of Ethics he developed some years ago and the effect it has had on the industry. This video interview was conducted at the PubCon Conference in Las Vegas, November 2008.