Web Marketing Today

February 2013: 10 Most Popular Posts

Here is a list of the ten most popular articles we published in Feb. 2013, based on the number of page views. Articles we published earlier in the month are more likely to make the list than later ones.

10 Free, Little-known Web Marketing Tools

Web marketing requires a lot of attention to detail and the small things often make web-marketing efforts more effective. Here are 10 tools to help with web marketing.

Authorship: The Top Search Marketing Tactic in 2013

Search engine optimization and search engine visibility are of top importance to online marketers. This piece by Chris Silver Smith looks at authorship tagging as a method to increase visibility in search results.

Color Psychology and Ecommerce

Color plays a significant role in marketing psychology and can be utilized by web marketers to better reach potential customers. This article explores the psychology behind different colors and looks at ways to sell more effectively with more informed color choices.

How to Monitor a Pay-per-click Ad Campaign

Many marketers use pay-per-click advertising. This article explains the importance of PPC reporting, including the key components.

How to Align your Website with your Business

It is important for businesses to have a strong, cohesive brand. Here, Contributing Editor Kathleen Fealy compares how businesses in similar industries present their brands.

6 Ways to Measure Social Media

The many facets of social media can be both confusing and difficult to measure. This article presents tools for monitoring social media and looks at ways to measure social media effectiveness through metrics like brand exposure, share of voice, influence, and engagement.

Influencing How Google Displays Your Page Description

Google displays short descriptions, or snippets, below search results to help searchers find what they’re looking for. In this piece, Chris Silver Smith explains how to influence the text Google displays to describe your site in its search results.

Using Pinterest for Web Marketing; 4 Guidelines

Pinterest exploded as a popular social network for sharing content online via virtual bulletin boards. Contributor Ryan Welton provides four tips for using social media in web marketing.

The Benefits of Content Marketing

Paying for online traffic can sometimes be expensive and ineffective. Content marketing can be a less-expensive alternative. This article explains five important aspects of content marketing.

5 Tips for Finding Fresh Blog Topics

Blogging is an effective form of content marketing that helps grow site traffic at a low cost. In this article, contributor Aaron Houghton offers five tips for original blog topics.

Web Marketing Today
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