Web Marketing Today

21 Content Marketing Tools

Successful content marketing demands a wide range of skills. You must research and develop the right content for your audience, as well as execute and monitor your campaign. Luckily, there are plenty of online tools available to assist with every aspect of content marketing.

Here is a list of tools for content marketing. There are research and content development tools to identify and serve the interests of your audience, publishing and distribution tools to launch and manage your campaign, and optimization tools to track your content and results. Many of these tools are free.

Content Marketing Tools

Trapit. Discover, share and publish content. Trapit delivers highly relevant recommendations based on contextual analysis and user preferences. Using Trapit’s curating tools, identify relevant content that speaks to your audience. Publish to apps, email, social networks or web pages in real-time or on a schedule. Price: Individual plan is free; contact for premium pricing.

Trapit website


Trendspottr. TrendSpottr is a predictive analytics service that identifies timely and trending information. Find and share emerging content that is about to go viral. Identify the topics, issues and stories that will matter over the next few hours and days. Price: $99 per month.

Google Keyword Tool. If you want your content to attract searches, you need strong keywords. Use Google AdWords Keyword Tool to get keyword ideas and find the best text for your audience. Identify words or phrases that will drive the most traffic to your site. Price: Free.

Quora. Quora is a great way to find content ideas from common questions people are asking. Follow top or recent stories, unanswered questions, and trending topics. Price: Free.

Quora website


Übersuggest. Get keyword ideas with Übersuggest, the free keyword suggestion tool that utilizes Google Suggest and similar services. Use the keywords to get inspiration for your content, or to optimize your pay-per-click campaigns. Price: Free.

Trello. Trello is a project collaboration tool that’s perfect for content development. Create a project board, invite team members, and collaborate in real-time. Add a checklist for all project to-dos. Track your content development with a progress meter. Price: Free.

Podio. Podio is a project management and collaboration tool for content development. It also has an app market to add a wide range of functionality, with app packs for marketing campaigns, research and more. Price: $9 per employee per month for access to apps; free for teams of 5 or less.

Podio website


GatherContent. GatherContent helps you manage web content projects. Simple site mapping tools make it easy to organize content. Create groups, invite people, and assign permissions and responsibility for content. Direct to your content management system. Price: $24 per month for 5 active projects.

IWriter.com. If you are unable to write your own copy, IWriter.com provides freelance articles from 150 to 1,000 words. Request articles to be written on any topic. Pay only when you approve an article. Price: Articles start at $1.25.

InboundWriter. InboundWriter leverages real-time information from the web to understand how your content is likely to perform. Utilize the content optimization tool. Implement helpful tips for word choices, content structure, and other criteria. Rate your effectiveness as you write with real-time content scoring. Price: Free up to 4 documents per month; $40 per month up to 15 documents.

InboundWriter website


Linkstant. Linkstant monitors your website for new links and records any new linking URLs that it discovers. It alerts you to the new links within a few seconds, rather than having to wait days or weeks to find out. Linkstant allows you to see if your content is getting hot on social media sites. Price: Free.

Zemanta. Zemanta indexes your content and recommends it to bloggers when semantically relevant. Zemanta offers a channel for content marketers to reach over 300,000 publishers. Price: Free.

SharedCount. Use ShareCount to track your URL shares, likes, tweets, and social buzz. ShareCount retrieves the data from the official buttons provided by the major social networks: Facebook, Twitter, Reddit, LinkedIn, Digg, Pinterest, and more. Get social stats on the success of your content. Price: Free.

SharedCount website


Prezi. Prezi is a presentation tool that helps you organize and share your ideas. Create a more cinematic and engaging experience and lead your audience down a path of discovery. Price: Public presentations are free.

Piktochart. Piktochart is a tool for creating your own infographics. Create interactive charts with drag and drop user interface and some nice design tools such. Access a library of themes, icons and images. Price: Free plan offers up to 6 basic themes; Pro plan is $29 per month.

List.ly. List.ly helps you to curate lists on topics your audience cares about. Embedding lists in your content is great for search engines and social sharing. You audience can vote on lists, as well as add items. Price: Free.

Issuu. Issuu can convert your content to an interactive online publication. Publish and embed your publication on websites, blogs, and social networks. Make your content look great online and get your message out. Price: Free for ad-based account; Pro ad-free plan is $19 per month.

Issuu website


Storify. Storify lets you build stories by curating social networks, bringing together media scattered across the web into a coherent narrative. Use its editor to find elements about the topics you want to cover. Look through Twitter, Facebook, YouTube, Flickr, Instagram, and more to gather material. Embed the story to enrich your own content. Price: Free.

PitchEngine. PitchEngine is a public-relations platform to pitch your content stories and get out the word about your business. Compose a pitch with the content you want to share, and choose a style that suits your audience. Post to the site’s PitchFeed and search engines for free. Pro plan delivers pitches to your website or Facebook page. Price: Plans start at $39 per month.

dlvr.it. dlvr.it is a content distribution platform. The platform’s Promoted Stories automates syndication to social media, blogs, RSS feed subscribers, and even news sites. Price: $9.95 to $29.95 per story depending on the level of distribution needed.

Buffer. Buffer allows you to schedule your social media content. Fill up your Buffer, and Buffer sends out your posts throughout the day. Simply keep Buffer topped up to have a consistent social media presence all day long. Price: $10/month.

Buffer website


Sig Ueland
Sig Ueland
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Comments ( 2 )

Have Something To Say ?

  1. ECVV April 10, 2014 Reply

    what you wrote is what i’m looking for. Great value for content marketing and your summary have saved a lot time for me.

  2. Tamas Torok November 27, 2015 Reply

    After more than a year this article is still a great source for discovering new tools. I just came across with Trapit and Podio.

    I like combining different tools by using IFTTT recipes. My biggest hack was when I connected Twitter with Buffer by using an IFTTT recipe and now everything I post on Twitter is automatically added back to Buffer and re-shared later. :)

    We are working on a tool which uses predictive analytics to recommend content for promotion. It basically tells marketers what (content), when and where to share on social media. It makes content promotion more optimised.

    We’re currently in public beta so feedback from you is more than welcome! Check out if you are interested: http://www.brandvee.com/maya

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