Web Marketing Today

19 Mobile Apps for Web Marketers

Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go.

Content Curation and Publishing

Pocket

Pocket

This app allows you to easily bookmark content, and go back to it later for sharing or review.

Via.Me

Via.Me

Via.Me is a social storyboard. Use it to create the narrative of your brand in pictures and text.

SpringPad

SpringPad

SpringPad is a bookmarking app that also lets you organize your content, and receive updates on topics that are important to you and your business.

Communication and Information

Bandwagon

Bandwagon

Designed for collaboration on ideas, Bandwagon allows you to save content from the social web — YouTube, Facebook, and Twitter — and then discuss it in private chat with your team.

Marketing Dictionary

Marketing Dictionary

This app is a compendium of marketing terminology, allowing you to speak the same language as your marketing team, or the vendors doing your marketing on your behalf.

Ad-ology

Ad-ology

The Ad-ology app provides easily digestible marketing forecasts through blog posts, infographics, and an active commenting community.

Web Analytics

Piwik

Piwik

If you’re using Piwik open source web analytics, this app brings all that data to your fingertips through your mobile device.

Google Analytics

Google Analytics

The official Google Analytics mobile app keeps you connected to your web stats and insights wherever you go.

Clicky

Clicky

Clicky provides a light version of its web analytics platform, and delivers results through an iPhone app. Some features, such as website heat maps — for exploring how visitors look at your content — require a paid account.

TrakkBoard

TrakkBoard

TrakkBoard excels at delivering intelligent dashboards for your web analytics. Through a drag and drop interface, you can create data visualizations of traffic sources and more.

CRM and Database Marketing

Salesforce

Salesforce

If you utilize Salesforce as your customer relationship management platform, the mobile app will allow you to access all your database records, as well as get late breaking information from your marketing and sales teams on the go.

Zoho

Zoho

Zoho CRM data is available through a mobile app, and by utilizing geographic location your device, you can pull up nearby customer locations, allowing your sales team to maximize contacts on their business trips.

SugarCRM

SugarCRM

The SugarCRM mobile app provides access to reporting and contact information, as well as integrating with on device mapping software. It allows you to log calls and emails on the road.

Search Engine Optimization and Search Engine Marketing

SEO Automatic

SEO Automatic

With a free account, the SEO Automatic app lets you run queries on specific websites and pages, and be shown ranking factors contributing to the visibility of that page in the search engines.

Elite SEM

Elite SEM

A powerful mobile app, Elite SEM provides calculators that can assist you in maximizing your ad spend on the web.

WebRank SEO

WebRank SEO

Essentially a handheld tool for keeping an eye on your competitors, the WebRank SEO provides data on search engine optimization, social media popularity, and other important metrics about any website.

Email Marketing

MailChimp Mobile

MailChimp Mobile

Access reporting and list data from your MailChimp account.

iContact

iContact Mobile

Search your iContact mailing lists for contact info, add new contacts on the go, and preview and send new email marketing campaigns through this app connected to your iContact account.

Constant Contact

Constant Contact

Quickly edit and send email campaigns, check results, and post links to Twitter and Facebook from a handheld interface.

Kevin Webster
Kevin Webster
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