Web Marketing Today

14 Tools for Local Search

If you are a local business, you need to be where people are looking for you: local search.

Here is a list of tools for local search. There are tools to find out where to list your business, monitor local search performance, and improve your ranking through reviews, maps, and links. There are both free and paid tools.


GetListed.org website


GetListed.org allows you to see how your business is indexed in some of the most popular local search engines — Google, Yelp, Bing, Yahoo, and others — and offers straightforward strategies to improve your placement. It offers local SEO tips and advice, including local business listing attributes, advice on citations, and tips on choosing categories for your business. Price: Free.

Whitespark Local Citation Finder

Whitespark Location Citation Finder website

Whitespark Location Citation Finder.

Discover where to list your business for better local search rankings. This tool helps you find citations in local search rankings. It will also tell you all the directories your local competitors are listed on. Premium plans include additional tools for monitoring and analyzing citations and search. Price: Up to 3 free searches per day; premium plans start at $20/month.

Google Places Category Tool

Google Places Category Tool website

Google Places Category Tool.

Google Places Category Tool provides assistance in picking the categories for your Google Local Business Center listing. Pick all the business categories and synonyms that apply to your business. Price: Free.




5minutesite.com allows small local businesses to quickly and easily display their offerings on the Internet. By simply filling out a form, any small business can have a clean, functional website. Price: Free.


BrightLocal website


Monitor your local search performance and run an audit. Optimize your Google+ Local profile. Find and track your active citations. BrightLocal offers a full suite of tools to dominate local search. Add a ReviewBiz badge to make it easy for existing customers to share their experiences on their preferred directories and sites. Price: Plans start at $19.99 per month.


myReviewsPage website


myReviewsPage is a place to help small business owners build and monitor their online reviews, both in quality and substance. Get tools and best-practices help to market your local business on the web. Currently new signups are not being accepted; check website for updates.


MapTracker website


MapTracker will list, track, report, and email the information you need on a simple web interface. Track which local business listings have made jumps up or down, see your average map ranking, and automate email reports to yourself. Price: Free.


Yext website


Yext makes sure your listings appear in the most local searches with the correct information and links. Change your information anytime and it will update everywhere. Monitor reviews, and track local search performance with full analytics. Contact for pricing.


SinglePlatform website


SinglePlatform helps you publish and manage information on your local products and services across the web from one central place. Design and manage product offerings, photos, specials, and business information. Publish to YellowPages.com, Foursquare, TripAdvisor, Facebook and more. Contact for pricing.

Geo Sitemap and KML Generator

Geo Sitemap and KML Generator website

Geo Sitemap and KML Generator.

While a regular sitemap tells search engines where your website pages are listed, a geo-sitemap tells search engines where your business is physically located. Fill in your company details and download your geo-sitemap. Price: Free.


seOverflow website


If your business relies heavily on reaching local audience, a local SEO strategy is imperative. seOverflow can help with customer reviews, backlinks, and search engine listings. Get the community talking in the right places, generate relevant and uniform business descriptions, and utilize a complete road map to local search engine optimization. Price: SEO packages start at $995.


Intelligenx website


For local search, Intelligenx offers a full suite of products, tools and web services, including core search technology, a specialized crawler for content enhancement, an advanced analytics engine to help local search providers gain insight into user behaviors, and a unique sales tool that helps sales reps demonstrate value to existing and prospective advertisers. Contact for pricing.


Microformats website


Add your business name and info to the bottom of every website page to help search bots, particularly if the info is formatted in code. Use hCard Creator to generate the code. You can also use hReview Creator to add code for customer testimonials, which are treated as reviews in search. Price: Free.


Trusteria website


Trusteria provides your website with powerful testimonials from real customers and fresh, SEO-friendly content. Let your satisfied customers do the selling for you with trusted, third-party endorsements powered by Trusteria. Contact for pricing.

Sig Ueland
Sig Ueland
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Comments ( 4 )

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  1. Finn_Jake April 17, 2013 Reply

    Good list! Google Places Category Tool and Yext are awesome. I would also add BrightPod and ColibriTool .com for marketing readers / teams

  2. Bob April 20, 2013 Reply

    This is a great list. I would also add FiveStarReviewSystem for generating customer reviews.

    • Sig Ueland April 20, 2013 Reply

      Thanks Bob!

  3. jasonmark August 4, 2013 Reply

    Great list! I would like to add one tool which us Colibri tool, it is my favorite and I can guarantee you that you can have all insight of some Google tools. You can try it here: http://colibritool.com.

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