Web Marketing Today

10 Free Tools to Create Infographics

Infographics are fun, creative, data-visualization tools that can help businesses express facts and statistics about their products, markets, and services. They can spread quickly if well done — shared across social media networks at a tremendous rate. Infographics can help with branding, among other benefits.

Here are ten tools — all free as of this writing — to assist you in getting complex sales and marketing ideas in a visually appealing form.

Easel.ly

Easel.ly

Easel.ly

Currently in Beta, Easel.ly provides an intuitive interface to design and create infographics. Pre-made themes are available, or you can start from scratch to more directly match your company’s branding.

Infogr.am

Infogr.am

If you have trouble making spreadsheet data turn into visually appealing graphs and charts, this may be the tool for you. Infogr.am uses your spreadsheet data to create stunning images, or simply better charts than your spreadsheet solution usually provides.

Hohli

Hohli

Hohli

If you simply need to present data in attractive charts, perhaps for inclusion in an infographic, Hohli provides bar, Pie, Line, and Venn diagram templates for you to work your data into. Enter your data directly into the design interface, and select a chart type.

D3

D3

D3

D3 is more of a desktop tool, and primarily aimed at developers. However, if you have some programming ability, or have access to someone that does, D3 can create some fascinating imagery utilizing entry level programming languages, such as HTML, and Cascading Style Sheets.

MediaLoot Free Vector Infographic Kit

MediaLoot

MediaLoot

MediaLoot occasionally offers free tools that you can use in your marketing. Here, a download — with no sign up required — contains more than 50 elements that you can use to create infographics and charts. MediaLoot asks users to credit the source of those images if they are not premium members.

GIMP

GIMP

GIMP

Considered a free, open source alternative to Photoshop, GIMP allows you to create visualizations from the ground up. GIMP incorporates photo editing, hand drawing, font, and color into a usable to tool to design just about anything. There is a learning curve. But if you have some creative know how, you should be designing in short order.

Piktochart

Piktochart

Piktochart

 

The free version of Piktochart comes with some limitations, including the selection of templates as well as having to include a Piktograph watermark on generated infographics. However for a true small business, that shouldn’t be a concern. Piktochart boasts over 70,000 free users of their tool.

Google Fusion Tables

Google Fusion Tables

Google Fusion Tables

 

If you are looking to represent data on a map, indicating geographic information, Google Fusion Tables allows you to quickly and easily do just that. With the emphasis for local search engine optimization, you should be able to come up with many ways to utilize local datasets that might be of interest to your clients and prospects.

Icon Archive

Icon Archive

Icon Archive

Icon Archive catalogs and makes easily searchable over 300,000 icons you can use in infographics and on your website. The icons are often designed by commercial artists who you could, in theory, engage to create custom sets for your business. The licensing aspects of using these icons vary across sets and artists. So be sure to read that information before incorporating the icons. Those disclaimers are easy to find on the product pages.

Data360

Data360

Data360

You have your own business data to incorporate into your infographics, but what about correlating it to global data to put it into context? Data360 has data that covers politics, spending, gender, health, and many other categories.

Kevin Webster
Kevin Webster
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Comments ( 2 )

Have Something To Say ?

  1. Heather Stone October 17, 2012 Reply

    Kevin,
    Thanks for the post and for sharing it on BizSugar. Infographics are hot these days and so tools that help make these popular elements for online entrepreneurs or PowerPoint presentations should be in everyone’s tool box.

  2. Angel October 18, 2012 Reply

    Great list of places to get ideas on creating an Infographics! Didn’t know Infogr.am and Easel.ly!
    After creating your infographic, make sure to submit it only to reputable websites to get the best possible value from it.

    Glad if you have more ideas,
    Cheers!

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