With more than 315 million monthly users, TripAdvisor is the leading consumer rating and review site for the travel industry.
TripAdvisor allows hotels, restaurants, attractions, and... Read More »
These days, advertising is almost a necessity when promoting your small business on Facebook.
In 2013, the average organic reach of a business page’s post was... Read More »
Designing email for mobile is no longer optional. Over half of all emails are now opened on a mobile device, and if they aren’t easy... Read More »
Planning and developing your website’s content can be a difficult task. Whether you have three pages or 100, deciding what content to place on your... 2 Comments • Read More »
Consumers often rely on the opinions of others when making purchase decisions. According to Zendesk, a customer service software platform, 88 percent have been influenced... 1 Comment • Read More »
Analytic programs show that the About Us page is one of the most viewed pages on a website, second only to the home page.
Below are... Read More »
Many local businesses have Facebook pages where they engage with fans by posting coupons, running contests, or uploading product photos.
Often, small business owners will utilize... Read More »
Most small business owners today realize the importance of driving traffic to their websites. Whether your visitors come from Google AdWords, a highway billboard, or... Read More »
Yelp enables people to search for local businesses based on customer ratings and reviews. It covers a broad range of industry sectors including food, beauty... 1 Comment • Read More »
Web Marketing Today asked ten industry insiders to share their best advice for helping local small businesses market online. Here’s what they had to say.
Use... 3 Comments • Read More »
Optimizing your website to attract search engine attention — a practice known as on-site optimization — is an often multifaceted and complex process. However, following... 1 Comment • Read More »
Content marketing, the creation and sharing of media in order to acquire and retain customers, has gained a wide following in recent years. Like many... Read More »
As Internet users become increasingly mobile-savvy, they rely on smartphones and other mobile devices to discover new businesses, find directions, read consumer reviews, and access... Read More »
Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews.
Monitoring what’s being said... 4 Comments • Read More »
Paul Ayo, owner and self-professed “chief pot stirrer” of E’s Kitchen, a kitchenware and wine and spirits store located in Lafayette, La., operates his business... Read More »
Many non-profit organizations (NPOs) hold charitable auctions to raise funds. Often, software is needed to manage bidding, checkout, and administrative functions. To choose the software... Read More »
Thanks to sites like Yelp, TripAdvisor, and Angie’s List, local businesses often find themselves at the mercy of consumer reviews. Because people rely on the... Read More »
Each month we compile a list of the five most popular articles we published during the month, based on the number of page views. Here... Read More »
“Ask an Expert” is an occasional feature where we ask web marketing experts questions from small business owners. For this inaugural installment, we address a... 4 Comments • Read More »
For many local businesses, Internet marketing seems like a daunting task. Even those who have a website or use channels such as email and social... Read More »
I once discussed with Dr. Ralph Wilson about his vision in 1995 for the Internet, when he founded Web Marketing Today. “Did you think at the... 3 Comments • Read More »
Marketing is one of the many tasks small business owners tackle every day.
According to a survey by Constant Contact, an email service provider, small businesses... Read More »
This week’s collection focuses on the consumer. One key component to business success lies in understanding the consumer’s needs, and seeing your products or services... Read More »
Your organization needs a social media presence. One approach is to choose a platform such as Facebook or Twitter and start posting, but this probably... Read More »
Nobody wants to be a spammer. But it’s surprisingly common for otherwise well-meaning marketers to be fuzzy about what’s okay and what’s not okay in... 1 Comment • Read More »
This week’s annotated collection primarily addresses appealing to consumer needs to make more sales, and articles on mobile, social media, and increasing visibility in various... Read More »
Are you a business to business marketer who’s having trouble creating engaging content? If so, you’re not alone. Two recent studies clearly show how much... Read More »
Blogging still works. It is still one of the most effective ways to drive traffic to a site, but it can also be hard to... Read More »
There are thousands of social media websites. Some, like Facebook and Twitter, cover countless general topics. Some, like DeviantArt and VampireFreaks, cater to very specific... Read More »
This week’s collection focuses on ways to increase conversions and sales by connecting with consumers. I also present tools and tactics to make your online... 1 Comment • Read More »