“Ask an Expert” is an occasional feature where we ask web marketing experts questions from small business owners. For this installment, we address a question... Read More »
According to Twitter, 35 percent of users follow businesses to get discounts and promotions. Not every small business has the funds to engage in a... Read More »
I recently took over management of a client’s Google AdWords pay-per-click advertising account that was severely underperforming. Conversion rates had dropped significantly, and the cost... Read More »
Having a website that ranks well on search engines, provides a satisfying user experience, and converts site visits into leads and sales should be every... Read More »
For a small business, managing multiple online marketing channels is a complex process that can require a sizable amount of the owner’s time and resources.
Knowing... Read More »
As search engines get better at understanding human behavior, winning their attention has become less about tricks and schemes, and more about delivering solid user... Read More »
Ines Hegedus-Garcia is a Miami Beach Realtor who learned that finding new ways to reach prospects, focusing on the interests of her clients, and selling Miami’s... Read More »
A marketing email’s subject line is critical to increasing open rates and conversions. Although it works in partnership with two other important elements — the... Read More »
A well-designed website provides attorneys with an effective channel they can use to introduce their legal services and expertise to potential clients. Structuring the site... Read More »
Even though a majority of consumers look online for information about products and services, many small businesses have little or no presence there whatsoever. An... 1 Comment • Read More »
Pinterest is a site that lets people pin their favorite images on virtual bulletin boards categorized by topic or interest. Many businesses use Pinterest to... 1 Comment • Read More »
An email newsletter can be one of the most powerful tools that a small business owner has for converting website visitors into prospects and prospects... Read More »
Hundreds of factors influence how websites rank in search engine results. Chief among them is a site’s link profile: the number, variety, and quality of... Read More »
Each month we compile a list of the five most popular articles published during the month, based on the number of page views. Here are... Read More »
With more than 315 million monthly users, TripAdvisor is the leading consumer rating and review site for the travel industry.
TripAdvisor allows hotels, restaurants, attractions, and... 2 Comments • Read More »
These days, advertising is almost a necessity when promoting your small business on Facebook.
In 2013, the average organic reach of a business page’s post was... Read More »
Designing email for mobile is no longer optional. Over half of all emails are now opened on a mobile device, and if they aren’t easy... Read More »
Planning and developing your website’s content can be a difficult task. Whether you have three pages or 100, deciding what content to place on your... 3 Comments • Read More »
Consumers often rely on the opinions of others when making purchase decisions. According to Zendesk, a customer service software platform, 88 percent have been influenced... 2 Comments • Read More »
Analytic programs show that the About Us page is one of the most viewed pages on a website, second only to the home page.
Below are... Read More »
Many local businesses have Facebook pages where they engage with fans by posting coupons, running contests, or uploading product photos.
Often, small business owners will utilize... Read More »
Most small business owners today realize the importance of driving traffic to their websites. Whether your visitors come from Google AdWords, a highway billboard, or... Read More »
Yelp enables people to search for local businesses based on customer ratings and reviews. It covers a broad range of industry sectors including food, beauty... 1 Comment • Read More »
Web Marketing Today asked ten industry insiders to share their best advice for helping local small businesses market online. Here’s what they had to say.
Use... 5 Comments • Read More »
Optimizing your website to attract search engine attention — a practice known as on-site optimization — is an often multifaceted and complex process. However, following... 1 Comment • Read More »
Content marketing, the creation and sharing of media in order to acquire and retain customers, has gained a wide following in recent years. Like many... Read More »
As Internet users become increasingly mobile-savvy, they rely on smartphones and other mobile devices to discover new businesses, find directions, read consumer reviews, and access... Read More »
Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews.
Monitoring what’s being said... 5 Comments • Read More »
Paul Ayo, owner and self-professed “chief pot stirrer” of E’s Kitchen, a kitchenware and wine and spirits store located in Lafayette, La., operates his business... Read More »
Many non-profit organizations (NPOs) hold charitable auctions to raise funds. Often, software is needed to manage bidding, checkout, and administrative functions. To choose the software... Read More »