Most small business owners know the importance of social media in modern marketing, but struggle when it comes to tracking the value of these efforts.
Social...Read More »
Google Analytics is only as accurate as you set it up to be. Once you have installed the Google Analytics tracking code on your website, you...Read More »
Marketing automation platforms can help small businesses with their web marketing efforts. Many platforms are affordable and easy to use. They combine multiple marketing functions into a single...Read More »
Creating a superb user experience should be the central goal of any search engine optimization program. For all the attention we pay to behind-the-scenes code...Read More »
It is difficult for small business owners to keep up with everything happening in search and online marketing today.
The guides below provide a comprehensive list...Read More »
Instagram is a photo-sharing platform that gives users the ability to post photos in real-time via their mobile device. As its popularity has grown, business...Read More »
Part one of our guide to Facebook advertising outlined the various ad formats available to small businesses, how and what to name your campaign, and...Read More »
Dozens of local business directories exist, so claiming your listing on each one could be quite a chore.
Fortunately, a number of services are available that...Read More »
William Albritton is a mechanical engineer with a fervor for fitness. In 2010, he opened a gym, CrossFit Alexandria, in his hometown of Alexandria, La.,...Read More »
I often reference both Google Analytics and Webmaster Tools when writing about SEO for small business owners. These are the two most important resources available...Read More »
Many online marketers would label me a heretic for suggesting that not every small business should have a company Facebook page. However, in the past...Read More »
When you think about ways to increase sales, driving traffic to your website may be at the forefront of your mind. If you could just...Read More »
At Web Marketing Today, we talk a great deal about the value of claiming your business listing in local directories, such as Angie’s List and...Read More »
“Ask an Expert” is a monthly feature where we ask web marketing experts questions from small business owners. For this installment, we address a question...Read More »
Hootsuite is an online and mobile tool that small businesses can use to manage numerous social networks within a single interface.
While you are still responsible...Read More »
Contact pages on websites are where businesses typically drop in the phone number, email address, and perhaps a contact form. Often treated as an afterthought,...Read More »
Having a mobile-friendly website isn’t just good practice — it’s a prerequisite. For the first time in history, mobile has exceeded desktop Internet usage, according...Read More »
Millions of companies, large and small, use blogs for marketing. When done well, blogs can help businesses engender trust, build credibility, and attract search engine...Read More »
How many of your website visitors convert into customers? A safe estimate is that only about one percent will make a purchase. While that number may...Read More »
Each month, we compile a list of the most popular articles published during the month, based on the number of page views. Here are our...Read More »
It is often easier to process information visually than through reading. These fifteen infographics and their related articles include actionable insights that can help improve...Read More »
When working on your website, it is easy to get carried away with design details and forget that your site has to be usable as...Read More »
Angie’s List is a consumer rating and review site dedicated to the services industry. With the exception of legal services, the site covers more than...Read More »
Web Marketing Today asked ten industry insiders and veteran business bloggers to share their best advice regarding whether or not a small business should blog and if...Read More »
Devoting a portion of your marketing budget to Facebook advertising has never been more important than now.
As mentioned in my article, “Pros, Cons of Facebook...Read More »
The value of having a mobile-friendly website has grown in recent years, and now Google has stepped in to affirm its importance.
Starting April 21, Google...Read More »
We are conducting a survey, the goal of which is to learn more about you, our reader. We do this periodically to help ensure our editorial...Read More »
One of the most frequent questions about email marketing is how to build a subscriber list. Whether just getting started or a seasoned email marketer,...Read More »
Not only do people talk to each other when sharing a meal at a restaurant, but they also talk about the restaurant on rating-and-review sites.
As...Read More »
“Ask an Expert” is an occasional feature where we ask web marketing experts questions from small business owners. For this installment, we address a question...Read More »