The Internet started out as an open range where anyone with access could roam freely. With the advent of mobile technology and apps, that day...Read More »
One advantage of using WordPress as a content management system is the countless array of plugins that enhance a website’s functionality and increase its power....Read More »
“Ask an Expert” is a monthly feature where we ask web marketing experts questions from small business owners. For this installment, we address a question...Read More »
A fundamental principle of information gathering is to ask the five “W’s”: who, what, when, where, and why.
When it comes to market research, local businesses...Read More »
Google says there are now more searches using mobile devices than on desktops, including laptops. And last April, with its “Mobilegeddon” deadline, Google forced us...Read More »
A key factor in boosting your conversion rates is giving prospects what they want, at the right time and at the right cost. Predicting these...Read More »
A recent survey by search marketing services provider BrightLocal found that local search — queries related to a particular geographic region — drives more clicks...Read More »
“How to Claim Your Local Business Directory Listings” is a free, 30-minute webinar. The presenter is Paul Chaney, editor of Web Marketing Today.
View Webinar »
The webinar will occur on Wednesday, October 14, at 2 p.m. Eastern U.S. Time, 11 a.m. Pacific Time.
All registrants will receive a recording …
Web Marketing Today gathered advice from ten marketing experts, designed to help local businesses market online with greater impact. Here’s what they had to say.
Focus on...Read More »
If you thought all social networking activity took place on Facebook, Twitter, LinkedIn, or Google Plus, think again. There is a preponderance of niche social...Read More »
Each month, we compile a list of the ten most popular articles published during the month, based on the number of page views. Here are...Read More »
Facebook just rolled out a new design for Pages, on both desktop and mobile. I’ve heard whispers that changes were forthcoming, but seen little discussion...Read More »
Etsy is an online marketplace for entrepreneurs who sell handmade or vintage items. Since Etsy’s founding in 2005, the number of active sellers has increased to...Read More »
According to the Oxford Dictionary, spam, at least within the context of email marketing, is defined as “Irrelevant or inappropriate messages sent on the Internet...Read More »
TripAdvisor now offers a free service called Review Express that lets hotel and B&B owners who have their business listed on the site send review request emails for up to 1,000...Read More »
If you own a small business that has a website, one of the questions you most likely ask regarding SEO relates to keyword research.
You will...Read More »
Infographics are popular because they are highly shareable and convey statistics in a visually pleasing and easy to understand manner. But can a local business...Read More »
Google announced in early 2015 that it would begin using mobile-friendly websites as a search engine ranking factor. As a result, many businesses realized that...Read More »
Sometimes you want to go where everybody knows your name.
That line, from the “Cheers” theme song, must have resonated with NFL veteran and Austin, Texas...Read More »
Mobile live streaming apps Meerkat and Periscope came on the scene in early 2014, quickly growing in popularity.
If you’re unfamiliar with the concept of live...Read More »
Got a cell phone? Who doesn’t nowadays. In fact, 91 percent of American adults own a cell phone, according to the Pew Research Center. That...Read More »
September 15, 2015 • Phil Frost
Google AdWords Express is a stripped-down, simplified version of Google AdWords.
In Google’s words, “AdWords Express is an advertising option for businesses that want to get...Read More »
Beacons, a new technology designed to drive customer loyalty and in-store sales, is growing in popularity among larger retailers. But is it something smaller retailers...Read More »
“Ask an Expert” is a monthly feature where we ask web marketing experts questions from small business owners and employees. In this installment, we address...Read More »
Yelp is possibly the most restrictive of all the business directories and review sites when it comes to asking for customer reviews. Basically, “asking” is...Read More »
HTTPS is an Internet protocol that makes your website secure by providing an encrypted signal between the site and the user.
Typically, we have always thought...Read More »
Google Analytics Goals represent a completed activity, called a conversion, which measures how well your site accomplishes your business objectives. Properly-configured goals allow Google Analytics...Read More »
The use of video should be in every local business owner’s marketing toolbox.
A previous article, “11 Online Video Creation Tools for Small Business Use,” covered...Read More »
The use of mobile devices has ushered in a new era of freedom when it comes to getting the information we need at the precise...Read More »
Periscope is a mobile application acquired by Twitter earlier this year that lets users broadcast a live video feed to anyone in the world.
While still...Read More »