Web Marketing Today

15 Questions to Ask a Web Designer

January 26, 2016 • Daniel Kedinger

If you are looking for a web designer to help with your next small business website, ask the following questions, to avoid major issues during...Read More » 13 Shares

Local Marketing: Position Yourself as a Community Expert

January 25, 2016 • Paul Chaney

In a recent installment of “10 Great Local Marketing Ideas,” a monthly series we run here on WMT, Lisa Sanderson, a real estate agent in...Read More » 93 Shares

Email Marketing: Create a Content Calendar in 4 Easy Steps

Email Marketing: Create a Content Calendar in 4 Steps

January 22, 2016 • Charles Gaiennie

Never have I met a company or nonprofit that could not go on for hours about what they do or sell or offer. They can...Read More » 41 Shares

Why and How to Use Instagram for Advertising

January 21, 2016 • Kristine Wirth

Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a...Read More » 34 Shares

6 Online Appointment Scheduling Tools, for Service Businesses

January 20, 2016 • Kathleen Fealy

Online appointment scheduling tools provide efficient, practical, and profitable solutions for consulting and professional service businesses to manage their customer, vendor, and prospect communications. Schedulers...Read More » 23 Shares

Articles • Conversion

7 Simple A/B Tests to Improve Landing Page Conversion Rates

January 19, 2016 • Phil Frost

A/B testing, or split testing, is crucial to optimizing your landing pages and improving your conversion rates. A/B testing simply means showing one version of...Read More » 30 Shares

Articles • Social Media

Using Social Networks for Long-form Content: Pros, Cons

January 18, 2016 • Paul Chaney

One marketing trend growing in popularity is the use of social networks to publish long-form content, not unlike what you would see on a blog....Read More » 2 Comments 348 Shares

Articles • Platforms

Email Subject Lines: Think Beyond the Ordinary

January 15, 2016 • Charles Gaiennie

As persons of discernment in business practices, we must be judicious in what we say, when we say it, and to whom we say it....Read More » 41 Shares

Articles • Design

6 Web Design Trends for 2016

January 14, 2016 • Daniel Kedinger

Web design trends are never static but change constantly. Here are six new trends that you can expect to see in 2016. 1. Death of the...Read More » 5 Comments 142 Shares

Articles • Search Engines

4 Local SEO Predictions for 2016

January 13, 2016 • Bill Hartzer

There is never a shortage of articles about predictions for the new year, and the same holds true where SEO is concerned. Here is my list...Read More » 2 Comments 141 Shares

Articles • Social Media

Facebook Updates Put New Focus on Local Businesses

January 12, 2016 • Rodney Hess

In March 2015, Facebook announced the rollout of Local Awareness Ads, an update focused on local brick and mortar businesses exclusively. Facebook has carried this trend into...Read More » 72 Shares

Articles • Social Media

25 Ways to Use Twitter for Marketing

January 11, 2016 • Paul Chaney

Although marketing through social media is the norm, Twitter is still an enigma for many. I can’t recount just how many times I have heard...Read More » 53 Shares

Articles • Social Media

7 Social Media Marketing Trends for 2016

January 8, 2016 • Kristine Wirth

2015 saw some significant shifts in how local businesses used social media for marketing, many of which will continue in 2016. Below, I outline seven of...Read More » 79 Shares

Articles • Platforms

Google Analytics: How to Create Dashboard Overviews

January 7, 2016 • Sharon Mostyn

Dashboards provide an efficient way to review your Google Analytics data. By combining relevant data into a dashboard, you can quickly and easily make determinations...Read More » 40 Shares

Articles • Platforms

2016 Online Marketing Checkup: 10 Tasks, Tools, Guides

January 6, 2016 • Kathleen Fealy

January is the perfect time to make improvements to your online marketing plan or implement a particular strategy to benefit your business, both in the...Read More » 1 Comment 39 Shares