The holidays are here, but there is still time to capture shoppers’ attention and build customer loyalty.
Whether you are selling products in-store or online or are...Read More »
Local businesses often use social media marketing for promotional purposes, to run contests, host sweepstakes, and offer special discounts. While a number of tools are...Read More »
Plugins are designed to enhance the many features of WordPress, but only one, JetPack, is developed by Automattic, the makers of WordPress.
JetPack is a free...Read More »
Saturday, November 28, is Small Business Saturday. While it may live in the formidable shadow of its bigger cousin, Black Friday, for small businesses it...Read More »
With Small Business Saturday taking place this weekend and Christmas, Chanukah, and other winter holidays following closely on its heels, retailers are pulling out all...Read More »
Each month, Web Marketing Today gathers advice from ten marketing experts, designed to help local businesses market online with greater impact. Here is the November...Read More »
The holiday season drives more engagement on Facebook than any other time of year. More importantly, the majority of users also find that content on...Read More »
Many businesses utilize website analytics to determine their site’s overall traffic and visitor count. Analytics can also include many other useful metrics — top ranking...Read More »
Celebrated on November 28 this year, Small Business Saturday was conceived in 2010 as an offshoot of Black Friday and Cyber Monday, rounding out the...Read More »
BIA/Kelsey, a business consulting firm, defines the on-demand economy as “services that are summoned on-demand through mobile apps, and then promptly fulfilled offline.” Think of...Read More »
When you first registered your domain name, did you get the one you wanted or settle for what was available? Settling for a less than ideal name...Read More »
Instagram, the photo-sharing application that debuted in 2010 and that Facebook acquired in 2012, currently boasts over 400 million users. Its popularity has caught the attention...Read More »
Optimizing your landing pages is absolutely essential to boosting your conversion rate — the number of website visitors who ultimately become your customers. A landing...Read More »
The holidays are quickly approaching, but local businesses still have time to implement seasonal promotions, to boost sales and build customer relationships.
Here are 12 examples of holiday marketing...Read More »
Google searches that include terms like “near me” or “nearby” have doubled since 2014, with 80 percent coming from mobile, according to a Google Trends...Read More »
“Ask an Expert” is a monthly feature where we ask web marketing experts questions from small business owners. For this installment, we address a question...Read More »
For traffic types other than Direct and Organic, Google Analytics lets you track visitors to your website using Custom Campaign URL Tagging, a feature that...Read More »
I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I...Read More »
It goes without saying that creativity and originality are the tried-and-true building blocks of good marketing. Still, there are times when being entirely original is...Read More »
Mobile text messaging is the most popular form of digital communication — and it’s been that way since 2010.
According to a 2014 Gallop poll, texting...Read More »
Each month, we compile a list of the ten most popular articles published during the month, based on the number of page views. Here are...Read More »
Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often...Read More »
Text messaging, also known as SMS (Short Message Service), lets businesses communicate with consumers through their cell phones in 160 character messages. It gives businesses...Read More »
Choosing the right domain for your website can be just as important as using SEO and online advertising. If the domain name is hard to...Read More »
It is not unusual for local businesses to get together. Typically, this takes the form of chamber of commerce breakfast or after-hours gatherings, local economic...Read More »
Look up the term “entrepreneur” in the dictionary and you may find the name Richard Nacht included in the definition. Nacht is a serial entrepreneur...Read More »
I am a big proponent of social media advertising. However, ads are only one side of the social media coin. Incredible content is the other.
You...Read More »
Email marketing is one of the most effective tactics any business can use. A well-written email newsletter can educate and nurture prospects, position your company...Read More »
There are three letters in the English language that can make or break your business’s chances of showing up in local search results: N, A,...Read More »
The dictionary defines the term hyperlocal as “relating to or focused on a very small geographic community.”
Hyperlocal marketing, therefore, consists of marketing activities that also...Read More »