Squarespace is an easy to use platform for building a small business website, to get up and running in a relatively short time frame. It...Read More »
There are many online marketing avenues that a local small business could take, but which are essential and stand the best chance of ensuring success?...Read More »
Each month, Web Marketing Today gathers advice from marketing experts, to help local businesses market online with greater impact. This month, we focus on real estate...Read More »
Does everyone who comes to your site complete the sale on the first visit? Look at the Google Analytics Path Length report in the Multi-Channel...Read More »
Valentine’s Day is easy for restaurants, hotels, and flower and candy shops, but what about businesses that don’t promote love and romance?
With a little imagination,...Read More »
If you want to increase your sales without investing more in driving new customers to your website, then you need to boost your conversion rate,...Read More »
Whether through a Facebook Page, LinkedIn Group, or customer forum on your website, when properly leveraged, the collective wisdom that resides within an online community can...Read More »
Each month, we compile a list of the ten most popular articles published during the month, based on the number of page views. Here are...Read More »
Local SEO isn’t just about optimizing your business website any longer. It’s about maintaining a healthy presence online within the community and engaging with your...Read More »
Facebook Page Insights is an essential tool for monitoring and evaluating your Facebook marketing efforts. There are many other online tools that provide deeper analytics...Read More »
If you are looking for a web designer to help with your next small business website, ask the following questions, to avoid major issues during...Read More »
In a recent installment of “10 Great Local Marketing Ideas,” a monthly series we run here on WMT, Lisa Sanderson, a real estate agent in...Read More »
Never have I met a company or nonprofit that could not go on for hours about what they do or sell or offer. They can...Read More »
Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a...Read More »
Online appointment scheduling tools provide efficient, practical, and profitable solutions for consulting and professional service businesses to manage their customer, vendor, and prospect communications. Schedulers...Read More »
A/B testing, or split testing, is crucial to optimizing your landing pages and improving your conversion rates. A/B testing simply means showing one version of...Read More »
One marketing trend growing in popularity is the use of social networks to publish long-form content, not unlike what you would see on a blog....Read More »
As persons of discernment in business practices, we must be judicious in what we say, when we say it, and to whom we say it....Read More »
Web design trends are never static but change constantly. Here are six new trends that you can expect to see in 2016.
1. Death of the...Read More »
There is never a shortage of articles about predictions for the new year, and the same holds true where SEO is concerned.
Here is my list...Read More »
In March 2015, Facebook announced the rollout of Local Awareness Ads, an update focused on local brick and mortar businesses exclusively.
Facebook has carried this trend into...Read More »
Although marketing through social media is the norm, Twitter is still an enigma for many. I can’t recount just how many times I have heard...Read More »
2015 saw some significant shifts in how local businesses used social media for marketing, many of which will continue in 2016.
Below, I outline seven of...Read More »
Dashboards provide an efficient way to review your Google Analytics data. By combining relevant data into a dashboard, you can quickly and easily make determinations...Read More »
January is the perfect time to make improvements to your online marketing plan or implement a particular strategy to benefit your business, both in the...Read More »
Your website conversion rate is the percentage of visitors who actually make a purchase. Increasing that rate can boost your sales dramatically, even without spending...Read More »
Gone are the days when Google Plus was the epicenter for local business information. Google My Business now owns that domain, for the business owner....Read More »
Google has had many failed experiments in the past, such as Buzz, Wave, and, more recently, Google Glass. However, the search giant shows no signs...Read More »
Imagine this. You book a fabulous ski vacation, fly to your destination, settle in at the lodge, take the ski lift to the top of...Read More »
As 2015 draws to a close, we compiled a list of our 25 most popular articles of the year, based on the number of page...Read More »