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SEO Tips for Local Contractors
June 19, 2013 • Chris Silver Smith
It’s summertime and for many people this is a time for home improvement projects. For contractors this also means it’s high season for business. For house painters, carpet and flooring installers, roofing companies, electricians, landscapers, swimming pool contractors, siding providers,... Read More »
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Pay-per-click Ads: Crucial to Bid on Your Brand
June 17, 2013 • Melissa Mackey
Over the years, I’ve been asked a lot of questions about pay-per-click advertising. One of the most common from new advertisers is, “Why should I bid on my brand name? I already show up first in Google for my brand,... Read More »
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10 LinkedIn Groups for Local Businesses
June 13, 2013 • Kevin Webster
LinkedIn is a good resource to network for your local business. It has much advice and knowledge for local business owners looking to expand their reach on the web. Here are 10 active LinkedIn Groups that you can join to learn... Read More »
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Use Reputation Marketing to Increase Sales
June 11, 2013 • Andy Curry
Search any business online and chances are you’ll find a review about the company. Even if you don’t have a website, you can still get positive and negative reviews about your business from customers, clients, or patients. The two most ubiquitous... Read More »
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Understanding the New Facebook Ad Updates
June 10, 2013 • Tina Kelly
Facebook announced last week that it is, once again, making changes to its ad offerings, streamlining the number of ad units from 27 to fewer than half of that. Facebook says the changes are being mapped out to match the... Read More »
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Articles • Search Engines
The Internship: Google Film Review, for Marketers
June 7, 2013 • Chris Silver Smith
Thanks to a special sneak preview of The Internship last night — hosted by the Dallas/Fort Worth Search Engine Marketing Association — I was able to view the new film that was set at Google’s headquarters in Silicon Valley, a.k.a.... Read More »
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Articles • Search Engines
10 Free Search-marketing Testing Tools
June 6, 2013 • Kevin Webster
Testing your website is an important Internet marketing strategy for any local business. Here are 10 free tools you can use to see how your website is performing with search engine marketing. WooRank’s Website Review — SEO Tool Very popular with webmasters,... Read More »
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Articles • Search Engines
Local SEO: Tweaking Your Business Geolocation
June 3, 2013 • Chris Silver Smith
“Location, location, location” is the old aphorism about the importance of where your real estate is, and it’s especially important where your business is concerned. In the 21st century, location also impacts your rankings in Google’s local searches. It doesn’t... 4 Comments • Read More »
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Articles • Conversion
Increase Conversions by Limiting Choices
May 31, 2013 • Kathleen Fealy
We all like choices. They offer opportunities to find the best solution. However our brains like to keep things simple. If you offer your shoppers too many choices, they sometimes can’t make a decision and end up leaving. For example, I... Read More »
