Facebook advertising is nearly essential to the success of any small business’s social media marketing efforts. This case study, from a long-standing client, helps prove...Read More »
This article presents 14 software platforms and apps that help niche market businesses improve their marketing, heighten customer experience, and manage assets more efficiently. They focus...Read More »
As a small business owner, I know how difficult it is to plan exactly where and when to post my social media content. Not only...Read More »
Each month, we compile a list of the ten most popular articles published during the month, based on the number of page views. Here are...Read More »
If you manage online marketing for your company, make it a routine practice to read blogs written by digital marketing experts.
Not only can these blogs...Read More »
The Audience section of the Google Analytics dashboard contains metrics that can help you track website traffic, see the number of pages viewed, and estimate...Read More »
An email subject line is one of the most important factors in determining whether or not someone reads your message.
That choice is not some deeply...Read More »
Ad retargeting is a powerful resource for drawing customers back to your website who were not ready to buy during an earlier visit. Many people...Read More »
Instagram has quickly become one of the best social media marketing platforms for small businesses, to increase awareness and build engagement. A recent Forrester study...Read More »
Consumers can now purchase services from local vendors on-demand and pay for them online, via home service marketplaces.
Amazon recently entered this space with its “Home...Read More »
Web Marketing Today gathered insights from ten online industry insiders regarding the real value that social media marketing provides and where it fails to deliver....Read More »
A new class of web-based services has joined the ranks of social media marketing automation tools like Hootsuite, Sprout Social, and Buffer.
These services allow users...Read More »
A Nielsen survey found that 95 percent of smartphone users conduct searches for restaurants and 64 percent convert within an hour. It is crucial, therefore,...Read More »
The link profile — the number, variety, and quality of links to your website — remains one of the strongest signals used by search engines...Read More »
Ecommerce retail giant Amazon recently added a new line to its product offerings — Amazon Home Services — a marketplace for on-demand professional services.
According to the company, customers...Read More »
Fat Mama’s Tamales is a thriving restaurant located in the historic town of Natchez, Miss. The owner, David Gammill, attributes much of its success to...Read More »
This article — a sequel to “16 Tools to Improve Your Writing” — contains a list of eleven resources designed to enhance the caliber of your...Read More »
Carousel link ads, introduced by Facebook last year, allow a business to display multiple images and links within a single ad. According to Facebook, “When...Read More »
Many of the recommended practices for improving conversions are based on this idea: Maintain a laser focus on solving the prospect’s problem, remove risk by...Read More »
“Marketing automation” is a term to describe software that helps businesses streamline marketing processes.
A relatively new trend, marketing automation was originally for larger companies, due...Read More »
“Ask an Expert” is a monthly feature where we ask web marketing experts questions from small business owners. For this installment, we address a question...Read More »
Well-written, quality content is an integral part of most every business interaction. That is particularly true when it comes to communicating online. There are blog...Read More »
The “About” page is often among the highest trafficked pages on a company’s website. People visit the page to better understand the organization’s purpose and gain...Read More »
Email is one of the most effective marketing and lead nurturing tactics available to the small business owner. Its value propositions include low cost of...Read More »
Facebook comprises the bulk of daily Internet-related activity for many of its 1.4 billion users, particularly those who access the site via mobile devices.
For some,...Read More »
Each month, we compile a list of the most popular articles published during the month, based on the number of page views. Here are our...Read More »
The saying “You can’t manage what you can’t measure” certainly applies to online marketing. With no tracking in place, it is nearly impossible to separate worthwhile...Read More »
Most small business owners know the importance of social media in modern marketing, but struggle when it comes to tracking the value of these efforts.
Social...Read More »
Google Analytics is only as accurate as you set it up to be. Once you have installed the Google Analytics tracking code on your website, you...Read More »
Marketing automation platforms can help small businesses with their web marketing efforts. Many platforms are affordable and easy to use. They combine multiple marketing functions into a single...Read More »